Company DescriptionWhen you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.
OverviewThe Web analytics team (under Client Analytics) partners with both internal and external clients, and data providers, leveraging various analytics to drive strategic thought and effective decision making. The Data Analyst 2 is responsible for conducting data analysis using Google Analytics and other tools in support of a variety of analytic solutions. Why we are looking for you You have experience in data analysis and like working with large sets of data You enjoy taking ownership and accountability of work assigned You understand the importance of your work to business You like taking new challenges at work and are solution oriented What you will enjoy in this role As a part of Epsilon Digital analytics team, you can be assured of your learnings via regular trainings on most recent and platforms (GA4/GTM, Adobe analytics/Adobe launch) Open and transparent environment that values innovation and efficiency What you will do Create and quality review of tags via GTM/Adobe launch Work on looker studio dashboards Provide monthly performance reports with data driven and result oriented insights Create and manage tags in Google Tag Manager Collaborate with agency partners to maintain media tags in Google Tag Manger QA (Quality Assurance) on tagging to make sure this it is implemented and firing correctly Follow enterprise standards and best practices for Google Analytics tags and admin setup Document and maintain tagging plans Edit and maintain Looker Studio dashboards populated with data from Google Analytics Collaborate with agency partners to create Google Analytics reports that analyze performance of media tactics (display, paid search, social media, etc.) Advise on UTM tagging strategy Proactively communicate with supervisor regarding workload and the status of assignments Prepare reports (Word, Excel, PowerPoint) in support of deliverables Responsible for end-to-end reporting performance data pulling, data aggregation, analysis, PowerPoint setup and insight generation In all data deliverables there will be an opportunity and an expectation for the candidate to make recommendations for improvement to help drive the client’s business forward. Review KPIs and provide strategic recommendations for ongoing campaign and site improvements Owner of data intensive spreadsheets and PowerPoint presentation
Qualifications4-6 years of relevant professional experience conducting digital analytics or working in another analytical field with a demonstrated passion for digital Responsible for providing analysis, data mining, optimization and recommendations for client’s online marketing campaigns and initiatives. Media channels include Paid Search, Display, social media, and organic search Strong analytic and technical thought process and ability to interpret findings Effective communicator via both written and verbal Strong understanding of pulling data from the web analytics tools. Preferred Google Analytics Advanced level user in Excel and PowerPoint: pivot tables, charts, v-lookups, and dashboard creation A basic understanding of statistical analysis and research methodologies Bachelor’s degree required, preferably in a quantitative field such as economics, statistics, mathematics, marketing, or psychology A master’s degree in business administration, statistics, or any other related field is preferred but not required
Additional InformationEpsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
· Act with integrity. We are transparent and have the courage to do the right thing.
· Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
· Innovate with purpose. We shape the market with big ideas that drive big outcomes.
· Respect all voices. We embrace differences and foster a culture of connection and belonging.
· Empower with accountability. We trust each other to own and deliver on common goals.
