Company DescriptionPublicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
OverviewOwn the end-to-end management and deliverables of specified paid social campaigns from implementation to optimization, ensuring their delivery to time, budget, and quality standards. Paid Social Channels include, but are not limited to, META, Twitter, Snapchat, TikTok, LinkedIn, etc.
ResponsibilitiesTechnical & Product
• Lead Social Media Buying across all territories, ensuring all functions are optimized to achieve high levels of growth with a focus on Client KPIs
• Ensure Client KPIs, goals, and objectives are achieved by closely monitoring, optimizing, and analyzing campaigns on a regular basis
• Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return
• Provide regular analysis, recommendations, and feedback to Client Teams and/or Clients
• Adopt a continual ‘test and learn approach to all Paid Social activities
Business Acumen & Operational Efficiency
• Clearly communicate Social performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency
• Effectively collaborate with other teams and internal stakeholders
• Present regular account reviews Internally
• Work closely with the Client teams to recommend effective growth strategies and budgets
Innovative & Analytical Mindset
• Lead social innovation within the team, keeping abreast of market trends and developments, and identifying new platforms, tech, and audiences to drive our social offering forward.
- 1 year of experience in paid social
- Good knowledge of all different digital marketing channels is a plus
- Good knowledge and experience with online marketing tools and best practices
- Good time-management skills
- Strong analytical skills
- Greatly skilled in preparing & presenting PowerPoint decks
- Experience in Excel, advanced formulas, pivot tables & data manipulation.
- Any Graduate (Specialization in Marketing, Digital technologies, Business management, or relevant field would be preferred)
