Associate Business Director - Media

Spark Foundry • Full-time • Cairo, Cairo, Egypt • 1w ago

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Overview

To develop strategically sound communication plans tackling key client challenges.
To lead on digital media plan selection, quality of execution and operational excellence.
To ensure world-class client service and account management, working alongside direct reports.
To lead day-to-day client and agency team management.
Should have good organizational skills in handling a number of projects at the same time, being able to set priorities, keep to deadlines, work effectively under time pressure
Be able to identify and tackle key client business challenges, leveraging agency solutions to unlock growth for clients.
Develop an expert understanding of the client’s business, their products, services, customer profile, marketing and business objectives, competitors and sales.
Expert knowledge of the media market place and opportunities available
Sound knowledge of digital & offline advertising & marketing technologies.
A good grasp of strategic digital communications planning and acting in a consultant capacity to the client.
Understand how research is conducted for all the major media e.g. Expertise in all relevant industry software and systems: Statex, Z-Plan, GWI, SimilarWeb, EuroMonitor
Be able to develop a good rapport with media owners and colleagues within Starcom and the partner agencies.

Lead the development and execution of media plans across multiple clients and industries.
Work along with reporting manager taking into account both the client's and the agency's key performance indicators.
Ability to effectively manage multiple projects simultaneously, including setting priorities, meeting deadlines, translating strategies into innovative media, and working well under pressure.
Build a strong rapport with clients and business partners.
Quality control for all media planning.
Overseeing team on day-to-day projects.
Collaborate with cross-functional teams to develop and execute effective media strategies.
Manage day-to-day client relationships and communications.
Mentor and guide junior planning team members.
Identify new business opportunities and generate leads.

Responsibilities

Technical & Product

Understand client’s overall business and marketing objectives displaying a sound knowledge of all media, including TV, print, radio, Outdoor and Online. Working efficiently as part of an overall integrated team
Be an analytical-first thinker with the ability to digest and analyze data in order to come to insights that lead to competitive advantage for our clients.
Expertise in all research data, including client research such as: Sales Data, Awareness tracking, Competitive Data etc.
Be familiar with and able to sell advanced research tools
Ability to understand media briefs and develop media strategies accordingly
Experience of monitoring, reporting, and analyzing metrics data.
High project management and organizational skills
Performing thorough, insightful campaign analysis, including reporting and optimization recommendations.
To build a relationship with client and agency counterparts (e.g. Brand Managers, Account Execs/Account Managers)

Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals.
Strong analytical skills and ability to interpret data and market research.
Strong grasp of industry trends and best practices.
Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc..).
Expert level knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
Expert knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
Expert in research data, including client research such as: Sales Data, Brand Health Tracker, Awareness tracking, Competitive Data etc.
Familiar with and able to describe the characteristics and advantages of the Group's various products and services.
Knowledge of digital media and emerging technologies.
Strong commercial acumen, able to understand the importance of driving ROI and able to create ROI opportunities for both business partners and agency whilst being both efficient and effective.
Understanding of client's overall business and marketing objectives, displaying a sound knowledge of all media (Offline & Online).
Ability to work efficiently as part of an overall integrated team.
Analytical-first thinker with the ability to digest and analyze data in order to come to insights that lead to competitive advantage for clients.
Ability to understand media briefs and develop media strategies accordingly.
High project management and organizational skills.
Performing thorough, insightful campaign analysis, including reporting and optimization recommendations.

Business Acumen & Operational Efficiency

Exceptional communication skills – you’re skilled at interpreting client objectives and clearly articulating proposed media strategies and recommendations
A strong, proven ability to teach analytic skills to staff, developing, encouraging and inspiring them to grow
To help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options
To work with Buying & Finance team to: provide investment briefs, overlook implementation plan, cooperate to solve any issues on on-going plans, report back the media investments
To undertake additional projects beyond client responsibilities as requested, e.g. participate in new business, analysis for overseas offices etc.
To oversee and be responsible for the smooth running of all client / supplier and interdepartmental relationships

Deep understanding of the advertising and media industry and the role of media planning within it.

Proven ability to manage multiple projects, clients, and stakeholders.

Strong project management skills and ability to prioritize, meet deadlines, and work under pressure.

Knowledge of how to measure ROI from media plan.

Ability to manage internal teams and external vendors and agencies.

Strong understanding of budgeting and forecasting.

Exceptional communication abilities and ability to interpret client objectives.

Strong ability to train and develop analytical skills in staff.

Willingness to assist team members with tasks.

Collaboration with Buying and Finance team to provide investment briefs, oversee implementation plans, address any issues with ongoing plans and report on media investments.

Willingness to take on additional projects.

Responsible for overseeing and ensuring smooth functioning of relationships with clients, suppliers, and other departments.

Quality control and adjustments if required.

Strong grasp of & ability to develop channel-specific strategies, media plans and reports across both Offline & Online Channels.

Strong media knowledge of the market, consumer, and media research available.

Innovative & Analytical Mindset

To grow the strategic thinking capabilities of the team

To create and develop a strategic framework that delivers on the client's objectives - Formulation of a media strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Budget levels by market

Ability to think strategically, creatively, and analytically.

Proven ability to identify new opportunities and develop effective solutions.

Strong communication and negotiation skills.

Ability to innovate and improve current processes.

Strong problem-solving skills.

People & Leadership

Takes initiative to challenge an established point of view with respect and openness.
Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
Able to handle complex issues and make decisions even when missing information.
Capable of proactively developing meaningful relationships with key decision makers.
Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
Able to build succession plans and grow and mentor future talent.
Able to provide constructive feedback to others in a timely manner.
Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people.
Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
Able to motivate their team to pursue goals and deliver beyond their beliefs.
Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.
Empowers individuals to solve problems with full support when needed.
Capable of coaching and supporting others by aligning career expectations providing actionable, open and constructive feedback.
Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.
Proactively and continuously work towards improving effective team working and collaboration.
Able to handle complex messages and is able to convey issues to facilitate others' understanding.
Able to initiate and lead open conversations with internal and external stakeholders to build a culture of trust.
Capable of creating opportunities for others to grow and demonstrate their learning agility.
Drives a culture of trust with peers, clients and other stakeholders.

Takes initiative to challenge an established point of view with respect and openness.
Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
Able to handle complex issues and make decisions even when missing information.
Capable of proactively developing meaningful relationships with key decision makers.
Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
Able to build succession plans and grow and mentor future talent.
Able to provide constructive feedback to others in a timely manner.
Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people.
Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
Able to motivate their team to pursue goals and deliver beyond their beliefs.
Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.
Empowers individuals to solve problems with full support when needed.
Capable of coaching and supporting others by aligning career expectations providing actionable, open and constructive feedback.
Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.
Proactively and continuously work towards improving effective team working and collaboration.
Able to handle complex messages and is able to convey issues to facilitate others' understanding.
Able to initiate and lead open conversations with internal and external stakeholders to build a culture of trust.
Capable of creating opportunities for others to grow and demonstrate their learning agility.
Drives a culture of trust with peers, clients and other stakeholders.

Self

Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
Displays openness to the ideas of others and leverages them when beneficial for the business.
Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success.
Able to set high impact objectives and goes above and beyond to exceed performance.
Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.
Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
Approaches situations and individuals with honesty, integrity, transparency and humbleness.
Showcases resilience and maintains drive and a positive outlook when faced with challenges.
Actively listens and is receptive to others' feedback on performance.
Able to take justified risks when appropriate and take accountability and responsibility when things don’t go as planned.
An early identifier of change, able to proactively develop and share plans to seize opportunities.
Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges.
Able to listen to other people in a way that they feel understood, and is respectful of others.
Able to make timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally.
Able to build initiatives despite doubts or resistance from others to deliver strategic impact.

Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
Displays openness to the ideas of others and leverages them when beneficial for the business.
Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success.
Able to set high impact objectives and goes above and beyond to exceed performance.
Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.
Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
Approaches situations and individuals with honesty, integrity, transparency and humbleness.
Showcases resilience and maintains drive and a positive outlook when faced with challenges.
Actively listens and is receptive to others' feedback on performance.
Able to take justified risks when appropriate and take accountability and responsibility when things don’t go as planned.
An early identifier of change, able to proactively develop and share plans to seize opportunities.
Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges.
Able to listen to other people in a way that they feel understood, and is respectful of others.
Able to make timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally.
Able to build initiatives despite doubts or resistance from others to deliver strategic impact.

Qualifications

BS/MS degree in marketing or a related field
A four-year college education and 6 to 10 years of media planning & client facing experience

Proven ability to mentor and lead a team of planning managers.
Strong organizational skills, team player, ability to multitask and work under pressure.
Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to familiarity in industry developments & initiatives I.e.: commerce, Metaverse, NFTs, etc...
Experience in business development.

Additional Information

R-1891

P-2139