OverviewThe Website Analytics & Optimization position is responsible for the reporting, insights and optimization efforts supporting Epsilon.com. The ideal candidate will have a strong background in web analytics, data analysis, and website optimization. In this role, you will be responsible for analyzing website performance, user behavior, and conversion data to provide actionable insights and recommendations to improve the Epsilon website's overall effectiveness. This role will work closely with cross-functional teams, including marketing, design, and development, to help drive data-driven decision-making and website improvements.
ResponsibilitiesWebsite Analytics & Optimization duties and responsibilities:
- Evaluate website traffic, user behavior, and conversion data to identify trends, opportunities, and areas for improvement.
- Collaborate with cross-functional teams to develop and implement data-driven strategies for website optimization, including content, design, user experience, and technical improvements.
- Create and maintain regular performance reports and dashboards to track website KPIs and communicate insights to stakeholders.
- Assist with the development of A/B tests, user surveys, and other research methods to gather data and insights on user preferences and behavior.
- Support cross-functional teams in the measurement and analysis of marketing campaign performance, including email marketing, social media, and digital advertising.
- Ensure data accuracy and integrity by implementing proper tracking and data validation methods.
- Utilize data-driven insights to identify areas for optimization on the website, focusing on enhancing user experience and conversion rates.
- Stay informed about industry trends and algorithm updates, adjusting strategies to maintain and enhance website performance.
- Additional duties as assigned.
Qualifications- 5+ years of experience in web analytics, data analysis, or a similar role.
- Proficient in web analytics tools
- Strong analytical skills with the ability to collect, organize, analyze, and interpret data to drive actionable insights.
- Excellent attention to detail and a strong understanding of website performance metrics and KPIs.
- Good understanding of Google analytics tool.
- Experience in marketing analytics and good understanding of marketing domain
- Experience with A/B testing, user research, and website optimization techniques.
PREFERRED KNOWLEDGE/SKILLS:
- Ability to think systematically with solid business sense and technical aptitude.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication, organization, and time management skills.
Additional InformationEpsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
- Act with integrity. We are transparent and have the courage to do the right thing.
- Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
- Innovate with purpose. We shape the market with big ideas that drive big outcomes.
- Respect all voices. We embrace differences and foster a culture of connection and belonging.
- Empower with accountability. We trust each other to own and deliver on common goals.
Because You Matter
YOUniverse. A work-world with you at the heart of it!
At Epsilon, we believe people make the place. And everything we do is designed with you in mind. That’s why our work-world, aptly named ‘YOUniverse’ is focused on creating a nurturing environment that elevates your growth, wellbeing and work-life harmony. So, come be part of a people-centric workspace where care for you is at the core of all we do.
Take a trip to YOUniverse and explore our unique benefits, here.
Epsilon is an Equal Opportunity Employer.
Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.
