Company DescriptionOVERVIEW
Publicis Groupe is one of the world’s largest communications holding companies, present in over 110 countries and employing about 100,000 professionals.. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
HELPING OUR CLIENTS UNLOCK GROWTH IN THE PLATFORM WORLD
Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive in the platform world, companies must continue to innovate their products and business models. Four imperatives (1. Real Identity, 2. Dynamic, Diverse and Disruptive Creativity 3., Smart Media and 4. Direct Relationships) via our suite of world-class agencies, are necessary for modern brands to win in the platform world. At Publicis Groupe, we’ve invested in capabilities across these four imperatives our clients need to unlock growth. As the only one who can architect, build and orchestrate end to end solutions, not only do we have a proven record of building bespoke models for clients and leading expertise across all major industry categories, we are able to offer our talents more opportunities to grow and benefit from a richer learning experience. We call this Power of One. Powered by a 100,000-strong network via Marcel, our AI-based platform, we are also able to provide our clients and talents instant access to resource, knowledge for any need, any time, in any market.
THE SPIRIT OF VIVA LA DIFFERENCE
Viva La Difference is deeply rooted in everything we do. It has always been in our DNA. From the birth of Publicis, 94 years ago, when Marcel Bleustein-Blanchet, our founder, invented French advertising. Viva La Difference expresses how we value and respect each individual and recognize what makes us distinctive. This is the charge that inspires our teams to celebrate the differences in identity, background, culture, and experience of all of us. It is how we behave with each other and our clients, and it is deeply rooted throughout our work, to elevate and bring to life our differences throughout the platform world.
OverviewRole overview
We are seeking an experienced and dynamic Associate Director to join our team, with a dual focus on employer brand strategy and account management. This role requires a strategic thinker who can lead employer branding initiatives while also serving as a trusted partner for our largest client accounts. The ideal candidate will have a robust background in employer brand research and insights, as well as strong skills in client relationship management and business development.
ResponsibilitiesEmployer Brand Strategy and Research:
- Lead research, discovery, and insight phases for diverse employee projects, including Global EVP development, talent acquisition campaigns, early careers programs, and employee engagement campaigns.
- Conduct and oversee qualitative and quantitative research with both an internal and external focus.
- Develop EVP, Employer Brand (EB), and Talent Acquisition (TA) strategies for a variety of clients.
- Deliver clear, engaging presentations to senior clients, translating research insights into actionable strategies for creative teams.
Account Management:
- Serve as a trusted partner to some of our largest client accounts, recognised as a senior lead by clients.
- Deliver end-to-end projects, presenting confidently with minimal senior input.
- Develop and own account strategies for specific clients, focusing on retention, growth plans, and identifying new revenue streams.
- Anticipate client challenges using foresight and ensure the account team's work aligns with client objectives.
- Demonstrate long-term strategic thinking and planning, with a focus on securing new revenue streams beyond current plans.
- Collaborate with the strategy and creative teams to lead and motivate the account team in developing insightful briefs and operations.
Team Leadership and Development:
- Manage teams by example, demonstrating active allyship and celebrating diversity, equity, and inclusion (DE&I).
- Maintain a nurturing approach to development plans, encouraging ongoing professional growth within the team.
Financial Management:
- Understand and apply financial models and targets, ensuring accountability for campaign/project budgets.
- Monitor total spend, forecasting, and resolving budget issues proactively.
- Negotiate effectively and handle difficult client conversations with professionalism.
- Strategically manage resources against retainers and projects, optimising team efficiency and profitability.
Qualifications- Proven experience as an employer brand strategist, with a strong track record in research and insight development.
- Extensive experience in account management and client relations, particularly with high-profile accounts.
- Excellent presentation and communication skills, capable of engaging with senior stakeholders.
- Strong strategic thinking and planning abilities, with a focus on business development and growth.
- Demonstrated leadership skills, with a commitment to team development and DE&I.
- Strong financial acumen and ability to manage budgets and resources effectively.
Additional InformationPublicis Groupe has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
