Company Description
“If you can dream it, you can do it”
- Walt Disney
Publicis Imagine is a bespoke team dedicated to Disney with one purpose in mind – to be Disney’s most valuable partner in creating the next era of entertainment. This newly built organisation will sit under the umbrella of Publicis Media, tapping into all areas of Publicis Groupe capability, including our newest acquisition, Epsilon. We will be dedicated to Disney’s four lines of business below and are committed to delivering excellence, innovation and creativity in everything we do:
- Disney+
- Studios
- Media networks
- Disneyland Parks and Walt Disney World
The Publicis Imagine team has been designed to be simple, agile and connected, with access to the latest innovations in media to accelerate Disney’s growth around the world, Data is at the core of Publicis Imagine’s offering. Our data ecosystem, supercharged by Epsilon, will be the end-to-end platform focused on driving growth. We do this by uncovering data-driven insights that inform marketing, creative messaging and media decisions. We will look to connect all aspects of Disney’s business to unlock growth with each of their consumers from any line of business.
Publicis Imagine will be active across the globe, with the hub for EMEA based here at White City in London. We are Disney fanatics and have created a unique UK and EMEA hybrid team to deliver not only excellence in market, but also be the guiding light for the region when it comes to planning. We have brought together talent from all areas of our business, client leadership, strategy, planning, data science, content, insights and execution in agile squads that will deliver for Disney’s business.
We are excited to be building something brand new here at Publicis the best and brightest and want to come on this journey with us.
We also too believe that if you can dream it, you can do it.
We are Publicis Imagine.
Dreaming. Doing.
Our Commitment
Publicis Imagine is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.
OverviewPublicis Media is actively seeking a UK Planning Director to lead the campaign planning across the Disney+ & National Geographic UK businesses – one of Publicis Groupe’s largest and most exciting assignments.
In this role, you will lead a team of Planning experts, towards the objective of executing the most distinctive, impactful, and efficient paid media campaigns for two of the globe's most iconic entertainment brands.
Focusing on Brand, Platform, and Original Content campaigns, you will help Disney+ unlock maximum subscriber growth amongst an ever-expanding streaming universe and National Geographic achieve their ambitious linear viewership goals. Disney+ & Nat Geo have a constant flow of premium content for all, and the world’s strongest back catalogue. It’s our job to ensure both subscribers/viewers and non-subscribers/non- viewers know about it, get excited about it, and feel the need to view, subscribe or renew their subscriptions immediately!
You will be reporting to a Business Director and will have 2 Associate Directors as direct reports.
Responsibilities- Provide clear cross channel media planning leadership to 6 x planners of differing levels
- Pinpoint the crux of each client request and provide succinct and targeted value
- Conduct final quality checks on all planning and strategy responses as well as establish and maintain a strong media plan QA process ensuring the upmost accuracy for our Disney clients
- Be knowledgeable and consult on Digital and Non-Digital matters
- Fortify key vendor relationships for Disney's benefit
- Provide exemplary client service and work together with the Business Director to ensure service assessment goals are actioned
- Assist in transforming client's business/marketing objectives into effective media strategies and identifying clear media measurement metrics per campaign
- Inject an energetic & positive ’Can Do’ attitude into all client engagements
- Hold 121 meetings regularly with Disney+ and Nat Geo Senior Marketing Managers
- Manage 2 x Planning Associate Directors, and supervise development plans for their direct reports
- Push the team to think outside of the box and challenge the status quo
- Articulate the current UK Media Landscape, challenges or opportunities facing the streaming category, and Disney+ current position in market vs key competitors
- Be knowledgeable on impactful and exciting market opportunities and the role they could play within the right media plan
- Diplomatically diffuse escalated situations and provide targeted support
- Apply structure and rigor to all client meetings and engagements
- Drive strong cohesion between Publicis Imagine Investment & planning teams
- Summarise campaign status in a succinct manner up to Publicis Imagine leadership
- Delegate across the planning team, whilst maintaining clarity on campaign status
- Maintain an organized and composed demeanour through busy periods.
- Support on annual strategy
- Find efficiencies and be able to confidently communicate them
- Lead on MMM data review and communicating with the EMEA team
- Management of annual plan and weekly reporting to senior clients
Qualifications- Solid cross channel planning experience
- Already be operating at Director level managing multiple senior level stakeholder relationships
- Big + if you have entertainment category experience
Additional InformationPublicis Imagine has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
