Company Description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
OverviewThe role of Associate Director, Local Tactical Planning is to oversee the local media tactical plan development and execution for assigned clients. The AD will also effectively leverage experience, knowledge and skills to push fresh thinking to address client, agency, and team needs with the assistance of the senior staff on the business. This position will manage several junior staff day to day and reports directly to the Director, Local Tactical Planning.
ResponsibilitiesRole Objectives
- Oversee local media tactical plan development and budget
- Manage the process and procedure for client set up, billing and all administrative functions
- Evaluate, identify and size media target based on client brief
- Responsible for developing and executing local tactical planning
- Evaluate composition of a wide range of local media vehicles to determine which would most effectively reach the target audience
- Present recommendations to account service and clients
- Maintain strong relationship with key clients
- Follow detailed instructions and use established procedures, complete work in a detailed manner
- Supervise, train and develop skills of Associates, Sr Associates & Supervisors by managing workload, delegating responsibilities and checking work for accuracy
- Final oversight of accurate budget control and flow of media activity and ensure that clients are updated on any issues or changes in a timely and consistent manner
- Approve media authorizations per approved plans/project requests
- Provide job performance feedback to subordinates and make recommendations to management
- Providing staffing recommendations and daily supervision to all accounts
- Assist in more advanced functions as part of training and development
- Resource for others in resolution of complex problems/issues
- Minimal supervision, relies on advanced experience/judgment
- May perform other duties and responsibilities that management may deem necessary from time to time
- Effectively liaise with internal stakeholders (Investment, Finance), Clients, and external partners
- Advocate for multicultural & diversity inclusion throughout tactical plans
Qualifications- 7+ years media planning experience including 3 years in a management capacity
- Offline and Online media experience
- Must have strong working knowledge of Local Media
- Excellent management and motivational skills
- Excellent organizational, interpersonal and quantitative/analytical skills
- Strong client presentation skills and business writing skills
- Demonstrated expertise in strategic planning
- Detail-oriented and proven ability to thrive in a fast-paced environment
- Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Google Analytics
- Exceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
- Demonstrate ability to learn new propriety software and processes quickly and proficiently
- Understanding of Investment team functions
- Understand the strengths and opportunities of each local media type
- Able to make independent decisions and identify priorities
- Meet client and internal deadlines and obligations
- Manage projects, resources, stakeholders, and participants
- Orient, train, assign and review the work of subordinates
- Be a resource to others in the resolution of complex problems/issues
- Understand industry trends and emerging media
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
