Description
Position at GroupM
Overview of JobBased in Kuala Lumpur the Account Manager – Affiliate Marketing is an integral position within the affiliate marketing function for Neo and affiliates to drive successful campaigns in Asia Pacific. The candidate will be responsible for managing different markets independently and in a team for one of the largest brand in the world. The individual will work closely with the Affiliate Director from both an operational and strategic stand point. We work with some of the world’s biggest retailers, so we are looking for the right candidate to join us to deliver exceptional service levels to the clients from their existing knowledge in the affiliate space in Asia.PRINCIPAL ACCOUNTABILITIES• Act as an Account Manager on blue-chip clients within Neo’s regional Affiliate Marketing team• Develop relationships with stakeholders within clients and large affiliate partners.• Develop and implement affiliate marketing strategies to drive growth and performance in the South-East Asia and Hong Kong, Taiwan, Australia markets• Have an analytical approach, where the team uses detailed reporting and performance metrics to draw insight and make strategic recommendations to clients to optimize their affiliate program• Identify and recommend new opportunities to grow the business and increase efficiency for clients• Responsibility for financial management from an external perspective, monitoring client budget and spend• Educate partners unfamiliar with affiliate to enable them to work with our clients• Pro-actively approach and recruit new publisher partners, manage relationships with key partners, negotiations, and their performance• Build and deliver strategy alongside the client and Affiliate Director• Collaborate with internal teams to ensure the timely execution of affiliate campaigns and promotions• Stay up-to-date with industry trends and competitor activity to identify new opportunities for growth• Compiling and presenting results to the clientSKILLS:• Analytical and numerate, with strong communication skills. The candidate must be comfortable presenting to large groups of people and senior clients• In-depth knowledge of affiliate / partnership marketing and the best practice on how affiliate programs are managed• Strong new business and performance delivery track record• Commercial awareness and proficiency in managing client scopes and profitability • Strong time management and organizational skills • Seeks ownership and readily accepts accountability• Familiarity with reporting platforms (affiliate networks/tools) and how they are used to manage campaign performance • Proven ability to develop strong internal and external business relationshipsREQUIREMENTS:• Educated to university degree level • Must be fluent in English and Mandarin • A minimum of 2 years digital marketing experience with 1 of these in an affiliate marketing focused role• Experience of working within Asia 3 BEST THINGS ABOUT THE JOB:1. Being part of a very supportive and understanding team that collaborate to achieve goals together.2. Working with some of the most renowned global brands and gaining an understanding and insights into the APAC marketplace.3. Working in an organisation that really appreciates its staff and goes above and beyond with training, duty of care, healthcare etcMEASURES OF SUCCES – 3 MONTHS:• Begin to develop deep client relationships with the key day-to-day contacts• Identifies new opportunities to increase acquisitions• Ensures affiliate strategy is market leading & provide market insights• Have a clear understanding of the day-to-day implementation and reporting tools utilised by the teamMEASURES OF SUCCES – 6 MONTHS:• Leads quarterly reviews and project plans for your market• Assists in development of affiliate strategy and ensures the delivery of all aspects of the affiliate strategy• Maintains a healthy relationship with affiliate partners and affiliate implementation team• Leads affiliate aspect on brief responses• Leads affiliate vetting process• Offer management• Negotiating tactical campaigns with affiliates• Be involved with annual negotiations to maximise client sponsorship investmentMEASURES OF SUCCES – 12 MONTHS:• Lead client relationships, ensuring that client servicing is first class• Part of the training & development process for junior team members• Ensure the clients are kept up to date of affiliate media landscape, providing necessary media information and updates, competitor reports, etc.
