Company Description
Digitas Health London is the People-Powered Health agency: We help brands engage with people to deliver ideal health, now. We design transformative experiences that move people further along the path to health at any moment. By putting the power to change health outcomes in the hands of patients, healthcare professionals, carers, and payers, we help health brands create value across today’s connected health ecosystem. To do this, we start with a generous, behaviour-driven ideal then work in lean, agile and iterative ways to turn the ideal into action.
We are a generous, idealistic, straight-talking collection of creatives, strategists, analysts, social media experts, PMs, and client service leads. We work together to help people-centric health brands deliver new business value through new customer experiences. Whether connected content programmes, mobile apps, digital services, or social communities, we use digital and emerging technologies to help healthcare brands build loyalty, break habits, connect care ecosystems and disrupt traditional markets.
As part of Publicis Health, our small-but-mighty team works to bring applied innovation to a range of global, EMEA and UK clients, working in collaboration with other DH offices in Philadelphia, New York, San Francisco and other sister agencies in London, Windsor and around the world. Learn more about DH at www.digitashealth.com.
OUR DIVERSITY, EQUITY & INCLUSION STATEMENT
At Publicis Groupe UK, we’re committed to creating a safe, diverse, and inclusive working environment where everyone can thrive. This begins with striving to ensure our recruitment process is welcoming and allows equal access to opportunity for people regardless of age, disability, gender identity, neurodiversity, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.
An inclusive workplace (PUBLICIS HEALTH)
The more diverse our team, the more imaginative, intelligent and inspirational our culture and our work will become. Here are some of the ways we help promote diversity at Publicis Health.
Recruitment
- Diversity & Inclusion management
- Mandatory unconscious bias training
- Career and school programmes to build industry access for people from mixed socio-economic backgrounds
Culture
- Support communities for women, LGBTQ+, BAME, Disabled employees and their allies
- A wellbeing programme which includes free HeadSpace membership.
Future
- CSR is central to our ethos and work moving forwards
OverviewAs a Creative Copywriter at Digitas Health, you’ll be the one who finds the compelling human truth to our clients’ offering and suggests new and exciting ways to share that truth. You will work as both a craft copywriter and as part of a creative team, with opportunity to flex both your editorial and creative muscles on a day-to-day basis.
ResponsibilitiesCreative Abilities
• Be comfortable working in a creative team to produce conceptual work and tactics
• Create channel-, message- and tone-appropriate copy for all audiences and media types, from conception to completion
• Find stories in business-speak and data and tell those stories in everyday language
• Comfortably write copy of all lengths, from UX copy to single-line tweets to long-copy articles
• Think in terms of ecosystems – multiplatform online journeys tied together by a central narrative
• Hold pride of authorship secondary to that of the overall team’s success
• Take constructive criticism and use it to make your work even better
• Have an eye for detail to help ensure work is perfect before it goes to client
Medical/Healthcare knowledge
• With support of medical colleagues from agency or client-side, interpret scientific and business content relating to a product or its competitor and translate this information into a branded campaign strategy or messaging
• Shepherd and adapt content through client, medical, legal and regulatory reviews alongside your medical writing colleagues
• Be comfortable, working from marked-up reference packs, to suggest copy amends in response to client feedback
• Working from marked up reference packs, be comfortable with (or willing to learn) Veeva upload procedure
• Act as a custodian of knowledge for the accounts you will work on
Brand/Market/Agency knowledge
• Build effective relationships with your agency teams
• Manage and work independently, under tight deadlines and while juggling multiple projects concurrently. You will prioritise constantly, and in coordination with your team!
• Master all nuances of your work and show an ability to think on your feet
Communication Skills
• Engage with clients from marketing, medical and compliance backgrounds.
• Listen well, and also clearly articulate your own POV in internal and client meetings
• Persuasively present work
• Proactively chase briefs and manage workflow to ensure you get the time you need to do your best work. (You’ll involve senior management as necessary.)
• Proactively inform management of account statuses, problems, plans and meetings (you’ll involve senior management when necessary)
Strategic and Tactical Planning
• Have a voice and a viewpoint when involved in the development of creative briefs and strategic and tactical plans
• Have a sense of the client’s marketplace, and be able to evaluate work for its suitability to address a business or communications need
Interpersonal/Leadership Skills
• Have strong presentation skills
• Facilitate communication across the teams to achieve the required end product for the client
• Embrace the spirit of teamwork at all times- collaborating with the account team, the support team and the client
• Embrace the reality of working in a fast-paced environment
QualificationsYou’re digital. That means you have a feel for online platforms, from social to web to app, and are comfortable creating content for any of these channels, including UX and signposting copy for websites and apps.
You are motivated by creating content that matters to people – giving them information they need to trigger action and change.
You should already have some experience of healthcare comms – with examples of work speaking to patients, HCPs and financial decision-makers. You should also have examples of creative and editorial writing from work or your own life – a blog, a podcast or journalism in other areas. Either way, you’ll show an ability to tell stories, playing with the malleability and impact of words to communicate with audiences from a range of backgrounds.
In short, you’re a writer, who wants to continue developing your craft whilst also gaining conceptual experience as a creative.
• You have proven experience writing in the digital and creative space
• You’ll have a baked-in interest in digital comms, channels, and conversation
• You’ll be driven to expand your experience of this sector
You’ll have demonstrated exceptional verbal and written communication skills
Additional InformationDigitas Health has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- “YOU” DAYS – flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
