Description
Prime Video (PV) brings together the world's best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.
Job Overview
We are seeking a talented Paid Media Launch Manager to lead the paid media execution across digital channels including paid social platforms like Meta and TikTok, as well as YouTube. You will be a key contributor to the overall Prime Video campaign launch strategy, owning channel level objectives to maximize and optimize our marketing and media investments in a programmatic way driving brand equity, engagement, and subscriber acquisition.
Key Responsibilities
- Own goals and performance metrics for digital marketing campaigns; monitoring regularly to understand effectiveness and identify opportunities for improvement.
- Serve as the YouTube, Tiktok, Meta, Pinterest, Snapchat, and Reddit day to day lead, properly communicating and evangelizing processes, platform execution, customer engagement techniques and industry related topics.
- Own day to day relationships with agency teams and decision-makers across the US Paid Media Team driving stakeholders to execute on effective media plans that align with the overall marketing strategy.
- Manage budgets, goal-pacing, overall performance & digital marketing trends, test & learn frameworks.
- Work with Prime Video marketing managers to evaluate opportunities to inform product roadmaps.
- Provide consultation on platform offerings to help inform product team and roadmaps.
- Facilitate and communicate comprehensive analysis and insights of campaigns and experiments, and make actionable recommendations to senior leadership and agencies.
- Coordinate with marketers in the US and globally to drive execution of marketing experiments and campaign / channel holdouts.
- Support annual ad tech priority planning, and scoping of top paid social customer use cases.
- Consult on best practices for campaign launch and dive deep with select ad tech partners.
- Manage external partner relationships with social platforms and Prime Video digital marketing agencies.
- Identify new biddable media opportunities for testing.
- Understand the competitive media landscape and keep abreast of industry trends.
- Improve biddable media program operations and management by identifying tools and mechanisms for automation, efficiency, and scale.
Basic Qualifications
- 5+ years of professional non-internship marketing experience
- Experience managing and measuring marketing performance in various channels
- Experience using data and metrics to drive improvements
- 3+ years of paid media experience
- Experience building and optimizing marketing campaigns
- Experience working within cross-functional marketing and creative teams
- Experience effectively communicating information in spoken and written form
Preferred Qualifications
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience in entertainment/media industries
- Outstanding analytical and quantitative skills and strong business acumen
- Understanding of marketing measurement methodologies
- Depth of knowledge within advertising tech solutions including Google CM360
- Strong leadership and communication skills with multiple stakeholders
- Experience planning, executing, and scaling multi-channel paid media programs
- Understanding of earned media strategies including SEO and content marketing
Additional Information
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Compensation
The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
