Company Description
Publicis Media UNIT3C is the leading social center of excellence inside of Publicis Groupe. We provide social media expertise across a large portfolio of premier and innovative blue chip clients. As social media continues to explode for brand awareness, engagement and commerce, UNIT3C provides the point of view, innovative recommendations and drives results.
The Campaign Manager owns strategic planning and campaign execution for an assigned client/clients. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.
Responsibilities
- Plan, execute, manage, and optimize Paid Social media campaigns for agency clients (e.g. auction/reserve based Facebook, Twitter, Instagram, Pinterest, Reddit, or LinkedIn promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations
- Maintain and organize campaign-specific materials in team's shared document repository
- Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
- Develop, grow, and maintain relationships with internal teams through exceptional client service
- QA campaigns to ensure accurate campaign implementation, pacing and performance
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
- Partner with Analytics team on campaign measurement reporting and insights generation
- Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
- Work with media partners to ensure accurate platform implementation
- Troubleshoot issues on all pre-production and live campaigns
- Lead and assist in coaching, managing, and educating Associate Campaign Managers
- Attend client meetings, as needed
- Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Optimedia
Qualifications
- 1+ years of experience in bid management, campaign management/optimization, or digital media operations
- Proficiency in Microsoft Office solutions
- Strong analytical thinking and mathematical skills
- Excellent communication and writing skills
- Strong project management skills
- Strong desire to contribute to a team
Additional Information
Compensation Range: $45,500 - $66,600 anually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/17/2024
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
