Job Overview
As a part of our Digital Strategy team, work with industry leading omni-channel retailers and DTC brands in executing, analyzing, reporting, and strategically supporting their digital marketing efforts, focusing on paid search in Google and Bing.
Role Responsibilities
- Lead the execution of paid search strategy for emerging brand and multi-channel retailer clients.
- Manage weekly call agendas and ensure key insights are effectively communicated to the client in a timely manner.
- Ensure all campaigns are managed within agreed upon budgets and ROAS targets including pacing and building budgets across digital media.
- Lead budget development process and make tactical recommendations for cross-channel optimizations.
- Lead client relationships and ensure client goals, questions, and needs are met in a timely manner.
- Project manage client relationships, ensuring a holistic digital strategy across search and social programs.
- Use tools such as Google Analytics, Google Adwords, Looker, and Funnel to generate reports, insights, and recommendations.
- Manage a multi-level team in terms of training, bandwidth, and project management to produce efficient and accurate client service.
- Develop standard operating procedures, templates, and guidelines for search execution and train team to deliver client results.
- Ensure team is delivering work in scope and effectively managing time across clients.
- Ensure cross-channel development and collaboration with social division.
- Look for opportunities to drive cross-service revenue.
- Participate in business development as needed.
- Look for new channel opportunities in the expanding world of search.
- Partner with SVP and Director, Social to develop strategic plans for digital media program.
Candidate Requirements
- 9+ years applicable experience.
- Proficiency in Google Adwords, Bing Ads, Google Analytics, Google Looker, Excel and Powerpoint.
- Deep understanding of building and scaling effective media programs for ecommerce and retail brands.
- Experience managing a team.
- Expert in paid search.
- Self-starter with ability to be self-directed and collaborative.
- Open to asking questions and desire to learn and grow.
Company Overview
Belardi Wong is the industry's leading privately held integrated marketing and creative solutions provider. Founded in 1998 and headquartered in downtown Manhattan, NY, the company operates offices across the U.S. Belardi Wong represents more than 200 premium retail brands and non-profit organizations.
Company Culture
Belardi Wong is committed to enabling a workplace culture that supports open dialogue, teamwork, and trust. They value honesty, integrity, quality, diversity, innovation, and learning. The company invests in clients and employees through education, training, and leadership opportunities.
Benefits
Belardi Wong offers excellent benefits packages including 401k with company match, business casual dress, summer hours, coaching, mentorship programs, and customized training.
