Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
OverviewThis role puts you at the heart of an innovative way of working within Publicis Groupe. Championed as one of the most exciting and forward-thinking pieces of business, you will be part of a pioneering team that works on one of our largest accounts. This team brings together the best Publicis Groupe's subject matter experts which offers a unique, multi-faceted exposure to a range of marketing issues and the ability to learn every day. It does require fast thinking, highly collaborative, positive energy, and will be very rewarding for the right person.
The Audience Insights and Research Analytics Manager helps support media strategy, activation, consumer research, and measurement teams using research, data, and analytics techniques to answer client business questions and establish/implement best practices. The Manager is a creative thinker, always in search of both the numbers and the ‘why’ behind the numbers.
ResponsibilitiesContribute to delivering insightful research and data to inform the client's communication strategy
- Develop target audience profiles using a mix of syndicated and client data and build alignment of target audiences between client segmentation work, strategic media targets, and addressable targeting
- Assist in providing always-on competitive analysis including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business, and product news
- Support client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results
- Leverage agency and third-party tools to define category, consumer, brand, and competitive landscapes
- Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials
Contribute to day-to-day research efforts while contributing to larger cross-brand learning roadmaps
- Support measurement execution focused on ad/media effectiveness and brand health
- Constantly informed on the evolving media landscape, including research and emerging trends to provide insight to both media planning team and clients
- Build knowledge of the agency’s systems and data providers and learn how to use data and analytic techniques to help answer client questions
- Help to manage research vendor exploration in efforts of expanding current data provider set by setting up meetings and vetting capabilities
Contribute to integration of audience research and activation
- Translate market research into addressable targeting signals and strategies for campaigns
- Build expertise first, second and third party data activation for consumer targeting
Qualifications- 4 + years of experience ad/media research and analytics
- Excellent organization and communication skills, both written and verbal
- Ability to work both independently and collaboratively
- Familiarity with syndicated and customer data sources
- Demonstrate critical thinking and problem-solving abilities
- Self-motivated, willing and able to learn in a fast-paced environment
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $87,210 - $154,140 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline
for this job posting will be 01/31/2025.
