Role Overview
We are looking for a hands-on and data-driven Sr Manager, Paid Search, responsible for driving new customer acquisition across multiple regions. This is a unique opportunity to build and lead a comprehensive global paid search program for an industry leader in cybersecurity. This position reports to the Director, Global Head of Search Marketing.
This is based in United States as a remote position. We will only consider candidates currently in The United States and are not offering relocation assistance at this time.
About The Role
You will lead the strategy and execution of all paid search and shopping campaigns on Google Ads and Microsoft Advertising platforms, ensuring campaigns are set-up with best practices and optimized for maximum efficiency. Improve campaigns to meet specified KPIs ensuring ongoing performance forecasts are met.
- Analyze performance data and provide weekly, monthly, quarterly performance reviews with insights for campaign optimization and recommendations for landing page, pricing, ROAS, and mobile strategies
- Conduct keyword research; ensure ad copy is created and implemented according to best practices
- Generate ideas to improve paid search performance including campaign strategy, creative, and landing page optimization
- Identify new sources of innovation, including new data, technologies/features, and best practices based on market evolution and competitive actions
- Collaborate cross-functionally to improve our test-and-learn approach, including agile processes, testing frameworks, and measurement approaches
- Develop robust bid management strategy and test plans to introduce new products
- Lead the team to implement tests, participate in betas, analyze results, and develop recommendations for roll-out
- Analyze market trends and competitor behavior across all regions to isolate new opportunities, generate optimization opportunities and adjustments to campaign approaches
- Cultivate close relationships with our partners at Google & Bing to optimize performance and stay educated on new opportunities
- Lead and develop a team of high performing Paid Search Marketers
About You
- 5+ executing and optimizing global paid search and shopping campaigns across Google and Bing
- 2+ Experience leading teams globally
- Experience in conversion rate & landing page optimization
- Excellent analytical and technical skills (technical SEM, feed management, automation, among others.)
- Ability to derive relevant insights from data
- Experience working cross-functionally with key stakeholders
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users' needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits And Perks
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
