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Sr. Director eCommerce and Paid Media

Unity • Full-time • Frisco, Texas, United States • 6d ago

Department

Marketing

Reports To

Senior Vice President Marketing & eCommerce

Travel Required

Up to 25%

Why Join Community Coffee?

Community Coffee Company is the #1 family-owned and operated retail coffee brand in America. Rooted in family and tradition, yet always looking to the future, you can expect a fast-paced environment that is both challenging and rewarding. Join us and make your passion your profession!

Position Overview

As Community Coffee embarks on its next phase of growth, we are seeking a strategic and transformational Senior Director of eCommerce and Paid Media to lead an evolution of our digital marketing, eCommerce, shopper marketing, and paid media capabilities. The Sr. Director of eCommerce & Paid Media is a critical member of the marketing team who will develop the strategic roadmap to grow our eCommerce business including our Amazon and DTC channels. This leader will be responsible for owning the brand's digital experience, customer acquisition strategy, and driving brand growth via eCommerce sales channels.

The ideal candidate will have a mix of eCommerce sales and marketing experiences in consumer products industry with depth in eCommerce and Paid Media strategy. This leader must bring a blend of "art and science" to the role – a proven storyteller and digital marketing leader, who also leverages data, insights and technology to drive marketing strategies and business growth. The candidate will have a deep understanding of the "modern marketing toolkit." Digitally focused, the right candidate will possess strong experience managing multiple online sales channels, with particular knowledge of leading platforms including Amazon.com and Walmart.com.

A "scrappy" and resourceful marketer, the Sr. Director of eCommerce and Paid Media will pivot easily between strategist and doer – comfortable setting eCommerce and Paid Media marketing strategies as well as rolling up their sleeves to build internal processes and capabilities. Our Sr. Director of eCommerce & Paid Media will be accustomed to working with lean resources and will know how to get the most leverage out of the marketing budget to yield strong results. The ideal candidate will need to be a highly collaborative, adaptable, team-oriented leader and effective communicator who can influence and build meaningful relationships. They must be self-aware and cognizant of their style affecting the behavior of others and respectful of the company's heritage and depth of experience among their peers. Alignment to the brand's values is imperative, along with the ability to deeply understand the consumer target and brand positioning.

Function Related Activities/Key Responsibilities

eCommerce Strategy Development & Execution

Builds sharp, thoughtful ecommerce strategies to achieve revenue and profit goals
Outlines clear performance objectives and establishes reporting mechanisms to regularly assess outcomes and make on-going adjustments to improve performance metrics
Optimizes digital merchandising across owned and retailer digital storefronts
Closely manages paid media budgets across multiple e-commerce channels to yield the highest ROI
Creates technology solution to accelerate B2B online revenue opportunities

DTC Website Optimization

Develops understanding of customer journey and ensures the brand's digital footprint and customer service interactions reflect the brand's values
Enhances the communitycoffee.com user experience to improve customer's brand experience
Fosters deeper connection with target consumers via effective storytelling and engaging social media strategy

Leadership and Collaboration

Works across the company, collaboratively with technology, operations and sales peers, to influence and drive the holistic eCommerce and paid media strategy
Develops eCommerce capability across the organization to become a competitive advantage, attracting and developing top digital talent
Stays at the forefront of technology and innovation on the path to purchase journey, and can drive adoption of the right digital methods to win with consumers
Has gravitas and presence that is felt broadly by CEO and executive leadership team. Able to help the enterprise better understand how to drive profitable e-commerce growth
Runs the digital marketing organization efficiently, removing roadblocks at speed
May be asked to perform additional duties as necessary

Setting Strategy

The ability to create and articulate an inspiring vision for the organization, not only for the areas they are directly responsible for, but Community as a whole.
The inclination to seek and analyze data from a variety of sources to support decisions and to align others with Community's overall strategy.
An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry.
The ability to effectively balance the desire/need for broad change with an understanding of how much change the organization is capable of handling, to create realistic goals and implementation plans that are achievable and successful.

Executing for Results

The ability to set clear and challenging goals while committing Community to improved performance, tenacious and accountable in driving results.
Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through complex situations.
A risk-taker who seeks data and input from others to foresee possible threats or unintended circumstances from decisions; someone who takes smart risks.
A leader who is viewed by others as having a high degree of integrity and forethought in their approach to making decisions; the ability to act in a transparent and consistent manner while always taking into account what is best for Community.

Leading Teams

The ability to attract and recruit top talent, motivate the team, delegate effectively, celebrate diversity within the team, and manage performance; widely viewed as a strong developer of others.
The ability to persevere in the face of challenges and exhibit a steadfast resolve and relentless commitment to higher standards, which commands respect from followers.
A leader who is self-reflective and aware of their own limitations; leads by example and drives the organization's performance with an attitude of continuous improvement by being open to feedback and self-improvement.

Relationships and Influence

Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively.
An ability to inspire trust and followership in others through compelling influence, powerful charisma, passion in their beliefs, and active drive.
Encourages others to share the spotlight and visibly celebrates and supports the success of the team.
Creates a sense of purpose/meaning for the team that generates followership beyond their own personality and engages others to the greater purpose for the organization as a whole.

Position Requirements

Bachelor's Degree (4-year degree) is required in Business, Marketing, Finance or related field. MBA preferred
5+ years CPG experience required
7+ years' experience leading eCommerce & Paid Search strategy with direct P&L accountability required
7 + years actively leading all aspects for an eCommerce business unit required
Experience with Community Coffee, even if unrelated, may fulfill experience requirement at the discretion of the hiring manager with approval from Human Resources.
Experience developing new products and working in a stage gate process required
Working directly with beverage and or food consumer brand(s) is highly desired, but not required.
Deep understanding of industry KPIs (e.g., ROI, ROAS, CVR, etc.) to ensure we track the correct metrics to meet and exceed goals
Strong financial acumen to evaluate product portfolio P&L performance is required
Must have excellent communication skills with a track record for coordinating complex projects across cross functional teams
Self-motivated professional able to work in a fast-paced environment
Ability to perform under stress and adapt well when confronted with emergency or escalating situations
Excellent problem-solving abilities and root cause analysis experience
Must have a passion for coffee