Role Summary/Purpose
Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking a Programmatic Manager to drive successful digital campaigns, supporting business partners across the Synchrony enterprise. This role will be responsible for executing and optimizing efficient paid campaigns within the Real-Time Bidding (RTB) landscape.
Our Way of Working
We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities
- Responsible for programmatic display, video, and audio campaign planning, development, execution, optimization and forecasting across the enterprise
- Work directly with strategy and business teams on campaign planning, providing strategic tactical recommendations based on proven performance informed by current campaigns
- Collaborate with other channel leads (SEM, social, SEO, etc.) on cross channel integration and a holistic and full-funnel advertising strategy
- Build test and learn plans to be used across the org, detailing test attributes, including audience, creative, and measurement strategies
- Represent the programmatic team for enterprise-wide initiatives, providing key participation and thought leadership
- Oversee campaign optimizations, brand safety, reporting and budget management for campaign success
- Pilot new platforms and audiences, developing case studies to share with key marketing stakeholders
- Identify opportunity for automation and consolidation, leveraging internal/external tools a building on team efficiencies
- Manage existing external partner relationships and evaluating new programmatic opportunities and partners for testing; negotiating rates and added value where applicable
- Collaborate with analytics, media ops, strategy and other cross channel teams on measurement, tagging, and reporting
- Provide training and development for Programmatic Analysts to promote growth and success
- Perform other duties and/or special projects as assigned
Qualifications/Requirements
- Bachelor's Degree or in lieu of degree, high school diploma/GED and 6+ years marketing experience
- 5+ years of hands-on experience managing programmatic campaigns – actively working within buying tools at and agency or brand
- Must have programmatic platform expertise within the Google Marketing Platform (CM, DV360, Google Ads) and 2 or more DSPs, including TheTradeDesk, Verizon, or Amazon
- Must be proficient with ad verification and brand safety partners
- 4+ years agency or in-house experience; including developing and executing plans in a fast-paced environment and consistently meeting deadlines
- 2+ years of experience in training and supporting junior team members
- 3+ years experience negotiating media placements and added value with publishers & partners
Desired Characteristics
- Experience working on credit card and/ or consumer banking campaigns is a plus
- Experience with Prisma or similar digital advertising management platform
- Advanced knowledge in display advertising and the media landscape, specifically around real-time bidding, ad networks, DSP platforms, native media, video and associated technologies
- Solid understanding of the technical build of a programmatic campaign (bidding structure, tagging, trafficking, deal creation, audience management etc.)
- Excellent team building and collaborative skills; flexibility to pivot with strategy, regulatory and market evolution alongside cross channel teams to create holistic advertiser solutions
- Subject Matter Expert around programmatic advertising, understands and can advance the company into the future around personalization, DCO, and digital analytics
- Creative and resourceful; proven ability to problem solve and look for new ideas
- Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks
- Ability to jump in and assist team members with their campaigns, providing guidance and direction
- Advanced skills in Excel and PPT are essential as well as strong business writing skills
- Comfortable presenting to senior business stakeholders and leaders
- Proficient in project management and agile workflows
- Strong aptitude for numerical detail and analytical thinking
Eligibility Requirements
- You must be 18 years or older
- You must have a high school diploma or equivalent
- You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
- You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
- New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
- Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
