Job Overview
GrowthAssistant is currently looking for a Paid Search Specialist to join our team. In this role, you'll be responsible for strategizing, implementing, and optimizing Google Ads campaigns across various platforms including Search, Display, and YouTube. With a focus on keyword research, ad copy optimization, and campaign performance analysis, they will drive effective digital advertising strategies to meet client objectives and maximize ROI.
This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.
Benefits
- Work-from-home setup
- Paid holidays
- Health insurance
- PTO
- Training opportunities
Schedule
9:00 AM to 5:00 PM PST
Role Responsibilities
- Build / optimize / load paid search ad campaigns
- Targeted keyword research (brand and non-brand)
- Keyword Analysis
- In-platform optimization per client's directives (at scale)
- Templated reporting/dashboarding
- Launching New Google and Bing campaigns
- Monitor analytics and adjust according to client direction / parameters
- Manage administrative / data entry touchpoints (Google Tags, UTM setup, etc.)
- Provide reporting and dashboarding on campaign performance
- Execute validation and optimization testing per client directive
- Running YouTube Ads
- Ad Copy Optimization
Requirements
- 2+ years of experience with Google paid search
- 1+ years of experience with Google Ads Manager/Editor
- Knowledge of Google Ads (Google Search, Display, Shopping, YouTube, Google Tag Manager)
- Baseline knowledge of Paid Google/text-based search
- Intermediate Excel or Google Sheets experience
- Experience running YouTube ads; Launching/optimizing Video ads (YouTube)
- Search Ad Copy Optimization
- Launching/optimizing Display ads
Nice to Have
- Basic experience with Google Analytics, Ignite or similar analytics tool
- Google certified (a BIG plus!)
