Purpose
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Planning Executive at OpenDoor, WPP's bespoke global operating model for Amazon.
About Wpp & Opendoor
At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP's impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client's specific needs and challenges, providing easy access to the right capabilities. And that's why we've built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor's values are built from Amazon's own 16 Leadership Principles, and WPP's core values of Open, Optimistic and Extraordinary. Together, when WPP's Creative Transformation meets Amazon's next-level customer centricity, our people come together to challenge and impact what's done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP's top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth's most ambitious opportunities in marketing, tech, media, business, and creativity.
About The Role
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Planning Executive. This is a full-time position based in London. The Role will report to the planning director. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.
Prime Video is Amazon's entertainment destination for movies, series, documentaries, and live sport. The Prime Video marketing division deliver all communications for the platform, including large tentpole titles such as The Boys and The Rings Of Power, and live sport such as the Premier League and the NBA, as well as largescale brand campaigns. OpenDoor is Prime Video's media partner everywhere in the world except North America and Latin America and makes up a considerable proportion of Amazons global marketing efforts.
Responsibilities
Media Planning
- Develop a baseline of media planning knowledge across channels.
- Learn about DE+I planning and carbon conscious media.
- Learn and use media systems and tools including, but limited to, TGI, Pathmatics, AdIntel, Open AIetc.
- Run and analyse reports including competitive, audience insights, etc.
- Need an inquisitive mindset, wanting to understand and learn more about media planning.
- Build your knowledge by staying on top of the latest trends and news impacting the media industry.
Campaign Management
- Learn the fundamentals of effective campaign management including updating schematics, providing media plans to clients, chasing creative, etc.
- Assist with financial processes e.g. PO trackers, bookings, reconciliations, queries.
- Work closely with activation teams to deliver responses and tactical plans.
Effective Communication
- Update internal and external status reports.
- Coordinate the regular meetings with the client and creative agency and collation of documents for those meetings.
- Work with your line manager to your objectives and goals in line with your role and agency vision.
Qualifications
- Have a basic understanding and competence in MS Office – PowerPoint and Excel in particular.
- Develops an awareness and curiosity about media and marketing industry including trends and challenges or concepts.
- Researches wider industry and shows an ability to summarise information into findings to be shared.
- Develops a broad understanding of industry tools, technology, techniques and systems as well as application. E.g TGI, Adintel, Pathmatics
- Can run simple tasks independently and either present to clients direct or package for wider team.
- Entertainment category experience
- Multi-market experience
- Ability to thrive in a fast-paced, dynamic environment whilst maintaining a partnership focus throughout
Bonus Points
- Demonstrates curiosity by asking questions around communication frameworks, plans, approaches, trends and innovations.
- Demonstrates willingness to input into new projects and ideation sessions.
- Assists in the development of communications frameworks and cross media strategy.
- Supports with data reporting, audience intelligence and production of client facing presentations. E.g competitors
- Has basic understanding of media channel dynamics and can discuss how each channel might add to the overall plan.
- Familiarity with Amazons way of working (e.g. narratives over powerpoint) and their leadership principles
- Familiarity with Amazon Ads
- Understanding of Amazon's ecosystem
Benefits Of Opendoor
- Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
- Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
- Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
- Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
- Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
How To Apply
Interested candidates are encouraged to submit their resume and cover letter to the talent team.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
