Growth Marketing Manager, Open-Loop Commerce

TikTok • Full-time • San Jose, California, United States • $86.74k - $232k / year • 2w ago

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

Responsibilities

Own the strategy and execution of global growth marketing efforts that drive adoption and GMV growth for Business Account Open loop commerce features.
Develop audience segmentation, determine growth narratives at personalized level and identify product funnel stage.
Partner with product teams to identify growth opportunities and enable product optimizations.
Bring a deep understanding of growth & optimization best practices such as A/B testing to work closely with the data science team to conduct experiments, evaluate results, and build new features to improve the conversion funnel.
Continuously drive innovation and experiment with new marketing channels, tools, and creatives.

Minimum Qualifications

BA/BS degree
5+ years in managing large scale campaigns across diversified channels.
Good experience with a mix of work between hands-on execution and strategy.
Platform and tool independence - able to thrive using any platform, with deep understanding of digital marketing fundamentals.
Deep understanding of growth & optimization, best practices such as A/B testing.

Preferred Qualifications

Experience with growth efforts in global markets.
Experience in B2B & SMB marketing, video marketing and vertical marketing.
Experience working in a fast paced, highly ambiguous environment.

Job Information

The base salary range for this position in the selected city is $86737 - $232000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Company Benefits

100% premium coverage for employee medical insurance
Approximately 75% premium coverage for dependents
Health Savings Account(HSA) with company match
Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans
Flexible Spending Account(FSA) options
10 paid holidays per year
17 days of Paid Personal Time Off (PPTO)
10 paid sick days per year
12 weeks of paid Parental leave
8 weeks of paid Supplemental Disability
Mental and emotional health benefits
401K company match
Gym and cellphone service reimbursements

Additional Information

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.