Job Summary
The Paid Media Specialist plays a critical role in supporting REE Medical's revenue growth by executing and optimizing paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and TikTok. Supporting the Principal SEO Expert in the technical execution of REE Medical's paid media campaigns, this hand-on role focuses on keyword management, A/B testing, audience segmentation, and compliance. The ideal candidate will work closely with internal teams to ensure alignment with business objectives, messaging consistency, and campaign success. You are the expert who will drive our ads in front of the right people and grow our top line, we want a person who thrives on the idea of a challenge!
What is Expected in this Role
Serving as the key organizer of all paid media projects, managing their total lifecycle including planning, designing, launching, monitoring, and optimizing ads across platforms such as Google Ads, Facebook, Instagram, and LinkedIn, while analyzing performance metrics and adjusting strategies to meet KPIs.
- Shadow the Principal SEO Expert to understand paid media optimization and maintain campaign standards
- Support the planning process and own launching, monitoring, and optimizing paid media campaigns across multiple platforms
- Conduct daily tasks such as keyword research, audience segmentation, and A/B testing to ensure maximum performance and compliance
- Work with the Principal SEO Expert in campaign budget allocation to manage cost-efficiency
- Collaborate internally and cross-functionally to align paid media strategies with business goals
- Collaborate with content creators to adapt messaging and develop high-impact ad creatives
- Serve as a quality assurance layer for industry and company compliance standards
- Potentially collaborate with external vendors to ensure campaign success
- Serve as the 1st level owner of performance optimization and analysis
- Regularly analyze campaign metrics such as ROI, CPA, CTR, and engagement rates
- Execute A/B split testing for ad copy, landing pages, etc.
- Support the Principal SEO Expert in creating a cohesive paid media strategy
- Assist in media buying and research processes
- Maintain campaign continuity during the Principal SEO Expert's absences
How Success is Measured in this Role
- Achievement of KPIs, including ROI, CPA, CTR, and engagement goals
- Consistent optimization of tools, processes, campaigns leading to measurable improvements
- Positive feedback from internal teams on collaboration and technical support
- Adherence to compliance standards across all campaigns
Requirements
- 3+ years of hands-on paid media experience in B2C focused brand
- Proven skills in research, collaboration, campaign planning, and execution
- Strong understanding of paid media strategies, tactics, and optimization techniques
- Ability to communicate and influence media purchasing decisions
- Ability to provide industry insights for ad development
- Portfolio of past work or personal projects
- Skilled in Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok Ads, and Google Analytics
- Proficiency in SEO and keyword research
- Excellent analytical, project management, and problem-solving abilities
- Strategic thinking with detail-oriented approach
- Exceptional attention to detail
- Strong interpersonal and communication skills
- Highly organized with multi-tasking skills
- Proactive thinking
- Experience in start-up or early-stage environments
- Ability to relate to all levels of the organization
- Bachelor's degree in Communications, Marketing, or relevant fields (or 2+ additional years of experience)
Benefits
At REE, we believe in empowering our employees to thrive both personally and professionally. When you join our team, you become part of a dynamic and inclusive work environment where innovation and collaboration are celebrated.
Comprehensive Benefits Package
- Competitive salary: $80,000 - $90,000
- Health, dental, and vision insurance
- Company-sponsored Life Insurance
- Retirement savings plan with company match
- Vacation time off, sick time off, and holidays
Career Development Opportunities
- Ongoing training and development programs
- Opportunities for advancement within the company
Work-Life Balance
- Flexible work schedules
- Remote first environment
- Annual companywide conferences
- Employee assistance program
Perks and Rewards
- Employee discounts
- Recognition programs
- Company-sponsored social events
REE is only able to hire US citizens or those authorized to work in the US as full-time employees (no visa sponsorship). This information is provided in compliance with Equal Pay Regulations. REE Medical participates in E-verify.
