Job Description
Role Title: Manager, Paid Search Analyst (L09)
Company Overview
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.
We have recently been ranked #2 among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members. We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.
Organizational Overview
The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.
Role Summary/Purpose
Synchrony is continuing to build a world class Performance Media and Creative Agency committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this agency, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking a Paid Search Analyst to serve as a hands-on-keyboard SEM strategist and analyst, supporting business partners across the enterprise. This role will execute/optimize campaigns for our business partners, collaborating with analytics and operations
Key Responsibilities
- Assist paid search campaign planning, development, execution, optimization and reporting process
- Work directly with paid search team as the extended arm on initial campaign planning as well as weekly performance reviews
- Own keyword research/analysis, copy development, bid strategy and budget allocation
- Monitor campaign performance daily and optimize based on KPI's
- Complete routine optimizations such as SQR review, ad copy analysis, keyword analysis, etc.
- Analyze account daily and identify new and existing optimization as well as test and learn opportunities
- Complete ad hoc and reoccurring deliverables on time and with high quality
- Assist ongoing testing plan to get new learning and improve campaign performance
- Document test-and-learn initiatives and share across businesses
- Understand the technical build of everything paid search as well as all Google and Bing Ads tactics (PMAX, Demand Gen, MSAN, 1st Data Customer Match, etc.)
- Collaborate with analytics on measurement, tagging and reporting
- Collaborate with audience team on audience file push and match
- Collaborate with earned team on integrated SEO/SEM keyword strategy and landing page content optimization
- Collaborate with programmatic, paid social and media strategy teams on cross channel deliverables, budget allocation and integrated performance report
- Perform other duties and/or special projects as assigned
Required Skills/Knowledge
- Bachelor's degree with 2+ years of experience in Marketing, or in lieu of a degree 4+ Years of experience in Marketing.
- Minimum 2+ years of hands-on experience in a similar technical role.
- Minimum 2+ Years of experience in BFSI sector.
- Minimum 2+ years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting
- Well-versed in paid search keyword research, ad copy buildouts, bid strategy, copy and landing page test development, as well as all other daily optimization tactics
- Experience with paid search management platforms (ie. SA360, Google Ads, Bing Ads)
- Demonstrated strength in analytical skills and thinking; proficient in Excel and PPT
Desired Skills/Knowledge
- Experience working on B2C and B2B campaigns; experience working in financial category a plus
- Knowledge in paid media tagging strategy, structure and workflow
- Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution
- Proven collaborative skill sets, experience developing plans and consistently meeting deadlines in a fast-paced environment
- Creative and resourceful; Proven ability to problem solve and look for new ideas
- Strong project management and communication skills; Detail oriented and organized
- Agency experience preferred
Eligibility Criteria
Bachelor's degree with 2+ years of experience in Marketing, or in lieu of a degree 4+ Years of experience in Marketing.
Work Timings: 2 PM to 11 PM IST
For Internal Applicants
- Understand the criteria or mandatory skills required for the role, before applying
- Inform your manager and HRM before applying for any role on Workday
- Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
- Must not be any corrective action plan (First Formal/Final Formal, PIP)
- L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are only eligible.
- L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.
- L04+ Employees can apply
Grade/Level: 09
Job Family Group: Marketing
