About the Role
Aspire Software is looking to hire a Senior Growth Marketer to join our growing team in Canada! The successful Senior Growth Marketer will play a key role in defining and executing the growth strategy for our SaaS products. You will work across all marketing channels, including SEO, Paid Ads, Social Media, Email Marketing, and more, to drive customer acquisition and revenue growth. You will join us with extensive experience in growth marketing and a proven track record of driving results in the SaaS industry. Previous experience in T&L SaaS products is a major plus.
About Aspire Software
Aspire Software, the operational arm of Valsoft Corp, operates and manages Valsoft's global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.
As part of the Travel and Leisure (T&L) Vertical, we manage leading SaaS brands such as DockMaster, Bluebird, Rentall and Thermeon. These brands are recognized for delivering powerful solutions that help car rental vendors, marinas, and other businesses in the T&L industry streamline their operations and grow their revenue.
We seek an experienced Senior Growth Marketer to join our team and take our marketing efforts to the next level.
Our motto is "Be Humble, Stay Hungry"
Work Location
The successful candidate will be based anywhere in Canada, working in a remote work model with a requirement to travel to business locations across North America on an ad-hoc basis!
Key Responsibilities
- Develop and execute growth strategies: Design and implement comprehensive growth strategies across all channels to drive user acquisition, activation, retention, and revenue growth
- Manage SEO, Paid Ads, Social Media, content and Email campaigns: Create and optimize campaigns for high-performing marketing channels, including search engine marketing, display ads, social media, email marketing, and content marketing
- Day-to-day operations management: Oversee the execution of marketing campaigns by coordinating with external agencies, vendors, and internal teams to ensure timely and successful delivery
- Data-Driven Decision Making: Leverage data analytics to assess performance, optimize campaigns, and inform strategy. Conduct A/B testing, cohort analysis, and customer segmentation to continually refine growth efforts
- Collaborate with cross-functional teams: Work closely with the Product, Sales, and Customer Success teams to align marketing efforts with overall business goals and product launches
- Lead generation and conversion optimization: Focus on inbound and outbound marketing strategies to generate qualified leads and optimize conversion rates
- Storytelling and branding: Help shape the brand narrative across all platforms, ensuring the story aligns with our value proposition in the hospitality industry
- Stay ahead of industry trends: Keep up to date with the latest marketing trends and technologies, especially within the SaaS and hospitality industries, to identify opportunities for growth
Required Qualifications
- At least 5+ years of experience in growth marketing, with a strong focus on SaaS products
- At least a Bachelor's degree in Digital Marketing or a similar related discipline is essential
- Proven experience in developing and executing successful multi-channel marketing strategies (SEO, Paid Ads, Social, Email, Content, etc.)
- Ideally, 3+ years SaaS Software Marketing experience
- Proven experience and knowledge of rapid client acquisition in a go-to-market / new product
- Strong understanding of performance marketing, user acquisition, and conversion rate optimization
- Strong analytical skills with hands-on experience in data analysis tools like Google Analytics, Salesforce
- Proficiency in A/B testing and growth experimentation
- Experience working in T&L SaaS products is a major advantage
- Exceptional communication skills, with a track record of driving marketing initiatives that create results
- Demonstrated ability to drive significant growth in customer acquisition and revenue
- A passion for storytelling and creating impactful marketing campaigns
- Fluency in English, both written and verbal, is essential
- Legally authorized to work in Canada
What We Offer
- A competitive salary and benefits package
- The opportunity to work with a global team and make a tangible impact in the T&L industry
- A collaborative and innovative work environment
- The chance to work with leading SaaS products and brands in the T&L space
How to Apply
Please submit your resume and a brief story of how you've driven growth in your previous roles, along with examples of successful campaigns you've led.
For further information about Aspire Software, you can visit our website at www.aspiresoftware.com
We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.
