Our Story
Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.
Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix, Steuerbot and TaxScouts, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we're rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016
Your Challenge
As a Performance Marketing Manager within the Acquisition team, you'll play a pivotal role in driving web acquisition and performance marketing strategies. A big focus you will have is to optimize our paid search campaigns to boost conversions while keeping customer acquisition costs (CAC) in check. Working alongside cross-functional teams, you'll have the opportunity to test innovative approaches and integrate AI tools to enhance campaign effectiveness.
Your Responsibilities
- Lead day-to-day management and optimization of web acquisition campaigns (Google Ads, Microsoft Advertising, Performance Max), ensuring continuous improvements in performance. The goal is to drive a 15% increase in web conversions while maintaining or improving CAC.
- Regularly monitor and adjust bids, budgets, and keywords to optimize performance, ensuring efficient budget allocation.
- Launch a vast range of experiments monthly, for example, testing ad creatives, landing pages, and bidding strategies to refine campaign outcomes.
- Collaborate with MarTech and leverage AI tools to automate processes and improve technical setup, aiming to reduce manual workload by 30% over time.
- Collaborate with Marketing Analytics to create and maintain performance reports, analyzing campaign data to uncover insights and present findings to stakeholders on a weekly and monthly basis.
- Conduct regular competitor analysis and market research to identify new growth opportunities.
- Proactively identify and implement process improvements to streamline campaign management and reporting workflows.
Your Profile
- 3+ years of experience managing and optimizing paid search campaigns (Google Ads, Bing Ads, Performance Max), with a proven track record of driving conversions and efficiency.
- Strong analytical skills, with the ability to analyze large datasets and translate findings into actionable insights.
- A passion for incorporating automation into marketing processes by using different AI marketing tools.
- Experience in designing and executing experiments to improve campaign performance.
- Proficiency in Google Analytics, Google Tag Manager, and marketing automation platforms.
- Excellent communication skills, with the ability to explain data and performance insights to various stakeholders.
- Fluent in English and German.
Why Taxfix?
- A chance to do meaningful, people-centric work with an international team of passionate professionals.
- Holistic well-being with free mental health coaching sessions and yoga.
- A monthly allowance to spend on an extensive range of services that you can use and roll over as flexibly as you like.
- Employee stock options for all employees—because everyone deserves to benefit from the success they help to create.
- 30 annual vacation days and flexible working hours.
- A generous learning budget to support your personal and professional development and guidance from our internal L&D experts.
- Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip.
- Plenty of opportunities to socialise as a team. In addition to internal meetups, our international team hosts regular get-togethers—virtually and in person when possible.
- Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax-related questions.
- Have a four-legged friend in your life? We're happy to have dogs join us in the office.
Excited? So are we. Learn more about Team Taxfix on our blog and get a glimpse of our culture.
At Taxfix, we believe that incredible things happen when you have a wealth of perspectives and experiences. We're proudly committed to equal employment and development opportunities no matter your gender, race, religion, age, sexual orientation, colour, disability, or place of origin. To help mitigate any potential unconscious biases, we ask that you refrain from including your picture, age, or marital status on your CV. Let your experiences speak for themselves.
Not sure if you meet all the requirements for this role? Please apply anyway. You might bring something special to the team that we hadn't considered previously.
