Senior Manager of Performance Marketing

GOOD AMERICAN • Full-time • Los Angeles, California, United States • 1d ago

Role Overview

The Senior Manager of Performance Marketing will oversee and drive the execution of cross-channel paid media strategies through external agencies, ensuring alignment with business objectives and performance targets. This role requires a strategic and analytical approach to guide agencies to achieve exceptional results across key performance marketing channels.

Responsibilities

Lead and manage the relationship with performance marketing agencies, ensuring their strategies and executions align with the company's goals and KPIs.
Develop, oversee, and optimize performance marketing campaigns across paid search, social, affiliates, CTV, and other paid media channels through agency partners.
Set clear performance targets for agency partners and monitor progress against weekly/monthly/quarterly sales and KPI goals, ensuring an understanding of key metrics (CAC, ROAS, CVR, AOV).
Manage and allocate performance marketing budgets, ensuring efficient spend and maximized ROI.
Use data analysis tools (Looker, Excel, and Google Analytics) to review and validate agency insights and develop recommendations for data-driven strategy refinements.
Develop a proactive testing roadmap with agencies, focusing on optimizing creative assets, landing pages, ad copy, and audience segmentation. Regularly review test results and present outcomes to leadership.
Collaborate cross-functionally with internal teams such as Ecommerce (CRM, Site, Data) and Brand Marketing (Influencer, Creative) to support cohesive marketing strategies.
Stay informed on industry trends and competitive landscape to guide agency partners in incorporating innovative and impactful strategies.
Ensure strong communication and task management with external agencies, aligning on deliverables, timelines, and performance expectations.

Qualifications

6-8+ years of experience in performance marketing, preferably in an in-house or agency management role for an e-commerce business. DTC experience preferred.
Strong proficiency with Excel (Pivot Tables, VLOOKUP, etc.) and experience working with large data sets.
Proven success in achieving and exceeding KPI targets (CAC, ROAS).
Hands-on experience with: Google Ads, Facebook Ads, TikTok Ads, Google Analytics.
Data visualization and CDPs.
Feed management tools (Feedonomics, GMC, Meta Commerce Manager).
Strong organizational and project management skills, with a proactive approach to overseeing agency performance.
Collaborative with excellent communication and leadership abilities.