Manager Paid Media

Octapharma Plasma, Inc. • Full-time • Charlotte, North Carolina, United States • 1d ago

Want to Expand

your career-development potential, your ability to help donors and patients, and your access to professional opportunities? We're growing fast. [You can, too!]

There Are So Many Ways Octapharma Plasma Can Enhance Your Life And Your Career

Our Strong Growth Is Creating Great Learning And Career Development Opportunities Throughout Our Company, And Especially Our Donation Centers. Because You're Someone Who Loves To Learn, Enjoys People, And Has a Real Heart To Help, We Encourage You To Join Us As a Paid Media Manager

This Is What You'll Do

Develop and implement comprehensive paid media strategies that align with overall marketing objectives, including brand awareness, lead generation, and conversion.
Manage and optimize campaigns across multiple platforms such as Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, YouTube, and programmatic display networks.
Manage Agency of Record and collaborate on the execution of all paid media.
Allocate and manage paid media budgets, ensuring effective spend across channels to maximize performance and ROI.
Utilize audience targeting strategies, including demographic, behavioral, and lookalike audiences, to optimize ad performance.
Collaborate with creative teams to develop engaging ad copy, visuals and landing pages. Conduct ongoing A/B testing to improve performance and conversion rates.
Monitor campaign performance, generate detailed reports, and provide actionable insights on key performance indicators (KPIs) such as CTR, CPA, ROAS, and conversion rates.
Continuously analyze and optimize campaigns based on data-driven insights to improve performance, lower acquisition costs, and increase ROI.
Collaborate with cross-functional teams and business stakeholders, such as marketing communications, customer experience, and business optimization to align marketing efforts and paid marketing objectives.
Manage and mentor digital marketing team.
Keep up with industry trends, best practices, and changes in paid media, including AI capabilities, platforms to ensure strategies remain cutting-edge and effective.

This Is What It Takes

Bachelor's degree in a Marketing, Finance, Business Administration, Computer Science, or another quantitative discipline.
Minimum five (5) years experience in a digital marketing role with at least one (1) year in managerial role.
Certification in Google Ads. Facebook Blueprint certification or certifications in other relevant platforms is preferred.
Experience with programmatic advertising and display networks. Expert knowledge and experience working with Google Ads and Bing Ads Manager.
Knowledge of SEO and how it integrates with paid media strategies.
Strong understanding of AI technology and its applications in digital advertising.
Proven track record of driving growth through data-driven marketing strategies, managing and optimizing campaigns, and scaling digital businesses.
Excellent analytical skills and a data-driven mindset with the ability to analyze complex data sets and make data-backed recommendations.
Previous work experience demonstrating advanced knowledge of marketing concepts and best practices.
Requires excellent interpersonal skills, strong written and verbal communication skills, leadership, customer service focus, initiative, and ability to perform multiple tasks with minimal supervision.
Ability to adapt to changing priorities and to respond to problems creatively.
Basic organization, multi-tasking and problem-solving skills, and the ability to work well under pressure and meet demanding deadlines.
Excellent verbal and written communication skills, including training, presentation, and negotiating skills.
Familiarity with DOMO, PowerBI or other analytics platforms.
Experience in B2C environments, with a deep understanding of customer journeys and conversion funnels.
Proficiency with Smartsheet, Airtable, Asana, or other project management tools.
Proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).

Ada/Fmla

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job. This position may be eligible for leave under the Family and Medical Leave Act (FMLA) in accordance with applicable federal, state, and local laws.

Do Satisfying Work. Earn Real Rewards And Benefits.

We're widely known and respected for our benefits and for leadership that is supportive and hands-on. Managers who truly want you to grow and excel.

Formal training
Outstanding plans for medical, dental, and vision insurance
Health savings account (HSA)
Flexible spending account (FSA)
Tuition Reimbursement
Employee assistance program (EAP)
Wellness program
401k retirement plan
Paid time off
Company paid holidays
Personal time

More About Octapharma Plasma Inc.

With donation centers and team members throughout the U.S., Octapharma Plasma, Inc. collects plasma to create life-saving medicines for patients worldwide. We are growing at an impressive pace, and so is the positive impact of our work. Our community relies on teamwork, compassion, and expertise to get things done the right way, while making a meaningful difference in the lives we touch.

Interested? Learn more online and apply now at: octapharmahiring.com And if you know someone else who'd be a great fit at Octapharma Plasma, Inc., please forward this posting along!