Job Description Mission
We accelerate growth for innovative businesses through revenue-first marketing strategies.
Vision
- Legacy & Impact: 1,000 Revenue Barriers Surpassed
- Culture & Team: 1,000 PPF Goals Achieved
- Financial Outcome: $35MM in Revenue at 20% EBITDA
Values
- Proactive - We create change rather than reacting to it. We anticipate future opportunities and act to address them in advance.
- Disciplined - We stay committed to our tasks and goals, not straying despite difficulties or temptations.
- Candid - We communicate directly and transparently, without being overly concerned with diplomacy or avoiding offense.
- Empathetic - We strive to understand and share the feelings of others, with their perspectives as the lens for our interaction.
- Accountable - We hold ourselves responsible for the outcomes of our decisions and accept the consequences of our actions.
- Results-Oriented - We start with the end in mind. We prioritize efforts that lead to measurable outcomes, emphasizing productivity rather than busyness.
The Ideal Candidate
You have been executing paid media and paid search campaigns for several years. The ideal candidate is ultra competitive, looks for every angle to win and drives hard for results that improve the bottom line. The ideal candidate understands the platforms intimately and can speak to the nuances that make campaigns actually work. The ideal candidate understands the time and place for automated conversion actions and leverages business acumen to drive platform AIs to achieve the right conversion actions. The ideal candidate has a special skill in the business to consumer professional services lead generation space. The ideal candidate has strong project management skill is looking to deliver results through a team of executors and has a passion for growing people and businesses.
Position Summary
The Paid Media Manager is responsible for the execution of paid media strategies for individual clients. As a front-line team member, they actively engage in ad platforms on a daily basis to drive the necessary performance results for their clients. Their attendance and participation in both internal sprint meetings and client calls supports the Account Manager in fostering client confidence. The Paid Media Manager also prioritizes the most critical tasks, finding efficiencies through automation and delegation to support team members.
Performance Objectives
- Own strategic decisions within paid media including platform selection, messaging map, creative deployment, optimization emphasis, targeting criteria
- Execute the playbook for the particular client industry
- Ensure account execution follows company First Principles methodology
- Analyze performance data for monthly and quarterly reporting
- Own and delegate paid media tasks within weekly sprint planning framework
- Ideate experiments for client accounts designed to produce the highest likelihood of performance improvement
- Work with design and editing partners to ensure campaigns are using the most compelling ad creative
- Manage media mix and budget allocation across ad platforms to achieve results and stay within client expectations
- Act as Quality Assurance for all conversion tracking, quickly identifying breaks that would render reporting less valuable
- Document client-specific tasks for delegation to other team members
- Attend client meetings as subject matter expert
- Audit other client accounts and prospect accounts for opportunity harvesting and strategy validation
- Contribute to iterative documentation improvements of industry team and paid media discipline
Capabilities & Key Competencies
- Ad Spend Management: Successfully managed a monthly ad spend exceeding $100,000 across multiple brands and accounts.
- Strategic Development: Developed and executed integrated advertising strategies across multiple platforms.
- Digital Acquisition Expertise: In-depth understanding of modern digital customer acquisition funnels and their implementation in campaign planning.
- Roadmap Planning: Effectively maintained a six-month roadmap for initiatives and tasks, ensuring strategic alignment and goal achievement.
- Performance Tracking: Expertise in managing and reporting on key performance indicators (KPIs) to track and optimize campaign success.
- Forecasting and Budgeting: Skilled in forecasting and budget planning for extended periods beyond six months.
- Conversion Tracking: Experienced in setting up and resolving issues with conversion tracking for digital analytics and ad pixels.
- Paid Search Proficiency: Proficient in using Paid Search platforms such as Google Ads and Microsoft Ads.
- Paid Social Skills: Advanced skills in Paid Social platforms, including Meta Ads, LinkedIn Ads, and TikTok Ads.
- Programmatic Platforms: Knowledgeable in Programmatic platforms, including StackAdapt and Simpli.fi.
Education & Experience
- 4-year college degree or equivalent experiential knowledge
- Prior experience working in a professional services organization
- 3+ years professional experience in digital marketing, 2+ specialized in paid media
- Prior experience working with or for Lead Generation companies
Physical Requirements
- Prolonged periods sitting at a desk and working
- This position may require up to 10% travel
Benefits
- Open Paid Time Off (PTO)
- 401(k) with 4% company matching
- Health, Dental, Vision
- Performance Bonus Plan
