Reports To
Chief Communications Officer
Years Experience
6-10 years
Department
Communications
Location
Virtual First
What is Virtual First?
At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role.
The Position
The Vice President of Communications (Growth) is responsible for securing growth opportunities for the communications team at BPD, from identifying, vetting and qualifying opportunities to leading the response process to being a driver in winning new work for the company. This person will have a keen understanding of the unique sales process that exists for communications and crisis opportunities. They will be comfortable engaging with prospects and identifying unique ideas to approach the prospect to introduce them to BPD. This person will routinely engage known and unknown contacts to identify opportunities for BPD.
They will also work closely with the Chief Communications Officer to create unique approaches to new business responses and to engage prospects who have not proactively reached out to BPD. They will help set meetings and introductions, they will share ideas based on their understanding of the healthcare and hospital industry and look for ways to differentiate BPD from its competitors. This will include setting goals and priorities for communications growth, establishing sales initiatives and market strategies and oversee sales reporting. The role will report to the Chief Communications Officer.
This position requires an individual with a strategic mindset, high motivation, business development and communications experience, a keen understanding of communications and crisis buyers and the understanding of BPD's financial model. This individual will be highly proactive in identifying opportunities and ideas to bring to opportunities and leadership of the company for consideration.
The Responsibilities
- Proactive outreach ideas to existing relationships of BPD as well as those where BPD does not have a relationship.
- Outreach to potential partners to introduce them to BPD.
- Propose unique approaches to responding to opportunities and to differentiate BPD in the market.
- Monitoring of communications and healthcare trends to identify opportunities.
- Lead the development of communications sales materials.
- Clear understanding of communications workstreams.
- Responsible for successful new business development processes, including oversight/development of sourcing opportunities, proposals, and pitch narrative and structure.
- Leads strategy on how best to approach opportunities.
- Manages the application of agency pricing strategy to growth opportunities.
- Helps client teams oversee successful transition of new business to client onboarding.
- Helps ensure BPD's voice, tone, and culture come through in all business development sales materials and proposal/pitch materials as an ambassador for our brand.
- Partners with Brand Strategy & Growth team to support communications thought leadership opportunities.
- Works with Brand Strategy & Growth team to ensure there are no conflicting overlaps in outreach.
- Proactively identifies opportunities to bring in additional BPD capabilities to communications opportunities (e.g. brand, precision, integrated marketing, data & analytics)
- Nurtures and manages relationships to establish partnerships with new prospects.
- Ensures consistent strategic approach across business development and agency capability efforts; Partner with senior leadership and account management to implement full-funnel marketing efforts.
- Leads communications case study development.
The Essentials
- 6-10 years applicable experience required.
- Communications agency or professional service firm experience required.
- Healthcare industry knowledge and experience preferred; hospital and health system experience preferred.
- Demonstrated ability to develop and manage key growth and marketing strategies and plans.
- Experience leading and managing teams.
- Comprehensive understanding of best practices in sales, marketing, digital, and brand development.
- Experience with CRM (salesforce.com preferred).
- Experience with marketing automation platforms and ESP (email service providers), Pardot preferred.
- Excellent interpersonal and communications skills, verbal and written.
- Superior organizational skills and attention to detail.
- Must be able to multitask; strong project management skills; and able to manage multiple projects at a time.
The Vision
BPD is the home for healthcare's leading brands. From the nation's largest, most complex health systems to academic institutions and industry disruptors, BPD ignites greatness with our clients to bring better health to more people. Together, BPD's more than 160 experts provide innovative solutions and capabilities in brand building, service line promotion, data-driven marketing, strategic communications, and more. For more information on BPD, visit www.bpdhealthcare.com.
Diversity and Inclusion
At BPD, our work is rooted in understanding people of all races, ethnicities, gender expressions, sexual identities, abilities, and life experiences. To enable these authentic connections, we cultivate a culture of one-ness that:
- Celebrates our diversity;
- Unites us in Purpose; and
- Leads to the creation of inclusive work that contributes to health equity for all.
We lean into the honest conversations that teach us to recognize that the pursuit of diversity, equity and inclusion is never done and that it is essential to igniting greatness inside our walls and across the healthcare landscape. So we commit to this endeavor not only because it is right and just, but because it is the foundation of brilliant, resonant work for our clients.
Equal Opportunity Employer
BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
