Job Description
We are seeking a Manager, Media Planning role for a large retail brand. You will report to the Director, Media Planning. You will support them in leading the strategic direction. You will demonstrate a strong working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems. You will manage the day to day by focusing on client objectives and communicating appropriate resource needs to meet ongoing client goals and objectives. This role is hybrid and based in New York City.
Responsibilities
- Experience working on one large account (ideally retail)
- Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio etc)
- Experience with full funnel media planning
- Ability to coordinate with multi-channel teams to design cutting-edge, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
- Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives
- Evaluate timelines and manage day to day deliverables
- Experience analyzing competitive landscapes, pulling reports using agency tools and compiling insights
- Managing a large Media Budget and Flowchart
- Drive media channel selection and be forward thinking on new opportunities
Qualifications
- Bachelor's degree or equivalent experience
- 2.5 - 4 years of total experience
- Relevant media planning and buying experience with specific digital focus
- Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc.
- 2+ years managing junior team members
The anticipated salary range for this position is $51,000-$83,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
Location
New York
Brand
Dentsu X
Time Type
Full time
Contract Type
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
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