VP, Demand Programs & Performance Marketing
The VP, Demand Programs and Performance Marketing is responsible for generating and accelerating a qualified pipeline through the effective planning and execution of campaigns and marketing initiatives that support new sales activities and customer expansion, while playing a pivotal role in the development, organization, and coordination of the corporate marketing strategy. Responsible for driving measurable growth across marketing channels by optimizing campaigns based on performance data. Responsible for optimizing ROI for Marketing spend across digital channels.
Responsibilities
- Develops a performance marketing strategy and designs campaigns across platforms (search, social, other media)
- Drives lead generation efforts by optimizing acquisition channels and identifying new customer segments for growth
- Develops strategies for customer retention through lifecycle marketing, including remarketing and email campaigns, to increase customer lifetime value (CLTV)
- Ensures consistent implementation of marketing strategy for customer acquisition, retention, expansion and partner marketing
- Generates and accelerates a qualified pipeline through the planning and execution of campaigns and marketing initiatives that support new sales activities and customer expansion
- Acts as a bridge between customer solution teams, regional sales teams, and the global marketing team
- Performs other duties and responsibilities as assigned
- Monitors and analyzes campaigns, Implements A/B testing, and provides insights and reporting
- Works closely with product, creative, and sales teams to align marketing strategies with product launches, promotional activities, and brand guidelines
- Leverages marketing technology platforms and tools (e.g., Google Analytics, HubSpot, Salesforce) for automation, reporting, and optimization
- Performs other duties as assigned
Qualifications
- Bachelor's degree or equivalent experience. Master's degree preferred
- Minimum of 15 years of experience leading demand generation on a national level
- Expertise in building integrated marketing campaigns for both enterprise and small-medium business markets
- Strong background in digital marketing and account-based marketing strategies for B2B and B2C
- Possess a mix of strategic, analytical, and hands-on execution skills, and have a proven track record of driving demand and managing a corporate marketing team
- Marketing technologies such as Salesforce, Asana, Bynder, and various marketing automation solutions
- Experience in Agile Marketing is highly desirable
- Travel - up to 10%
What's In It For You
At Wheels Up, you will help make the extraordinary possible. Our culture is rooted in a shared dedication to living our 5x5 Values - Safety, Trust, Accountability, Belonging and Innovation - the core of who we are and what we celebrate. At Wheels Up, our people are our success. Exploring a career at Wheels Up gives you a chance earn amazing compensation and benefits, helping you and your family have the type of balance you deserve in both your career, and life away from work:
- Competitive salary
- 401(k) with generous company contributions up to 6%
- Paid time off including vacation, holidays, paid personal time, maternity and parental leave
- Comprehensive health benefits including medical, dental, vision, short/long term disability and life benefits
- Family care assistance through fertility support, surrogacy and adoption assistance, lactation support and programs that help with loved ones in all stages
- Total Personal Well-being programs to support physical, emotional, social, and financial health, including access to an employee assistance program offering support for you and anyone in your household, free financial coaching, and extensive resources supporting mental health
- Career development programs to achieve your long-term career goals
