Job Description
We are offering an exciting opportunity for a Digital Marketing Manager, Paid Search at our Ewing Township, New Jersey location. This role is significant in our team, focusing on creating and executing both paid and social strategies along with content creation.
Responsibilities
- Drive the creation and execution of Paid Search and Social strategies
- Develop and manage digital marketing campaigns
- Leverage Google AdWords and Google Analytics for campaign planning and tracking
- Apply e-Commerce Application for effective online marketing strategies
- Create engaging and relevant content for digital platforms
- Oversee the execution of Email Campaigns
- Continuously analyze and optimize advertisements
- Utilize analytics tools to gauge the success of campaigns
- Implement paid social strategies to increase company visibility and customer engagement
Requirements
- Proficient in Analytics, with a solid understanding of data interpretation and insights generation
- Experience in creating, managing, and optimizing Advertisements for various digital platforms
- Proven expertise in Campaign Planning and execution for diverse marketing initiatives
- Familiarity with e-Commerce Applications and their role in digital marketing strategies
- Ability to design, execute, and analyze Email Campaigns for customer acquisition and retention
- Comprehensive knowledge of Digital Marketing trends, tools, and best practices
- Proficiency in using Google AdWords for creating effective paid search campaigns
- Extensive experience with Google Analytics for monitoring and evaluating digital marketing performance
- Expertise in Paid Social strategies, including creation and optimization of social media ads
- Solid understanding and hands-on experience with Paid Search techniques for driving targeted traffic
About Robert Half
Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan.
Note: No specific salary information was found in the job description, so the salary JSON is empty.
