About the job
Paid Media Specialist (Social: Meta, TikTok, Youtube)
Location: Remote (Serbia-based candidates)
Salary Range: Competitive salary based on experience (in local currency)
Work Schedule: Monday - Friday, with at least 4 hours of overlap with EST (Eastern Standard Time)
About the Company
We are a dynamic and innovative company seeking to revolutionize how businesses scale and succeed through high-performance, cross-functional teams. Our team is global, and we believe in delivering results that matter. We focus on connecting ambitious companies with top-tier talent, creating personalized strategies that drive measurable outcomes. Join our team and be part of this exciting journey!
Job Description
We seek a Paid Media Specialist to join our Paid Acquisition Engine team. Partnering with a creative specialist, you will drive customer acquisition and engagement through paid social media campaigns. Your expertise will contribute to scaling performance across multiple platforms while maintaining efficiency and meeting ambitious client goals.
Key Responsibilities
- Campaign Management: Manage and optimize paid campaigns across Meta, LinkedIn, TikTok, and emerging platforms.
- Audience Strategy: Design and refine advanced audience targeting strategies using first- and third-party data.
- Creative Collaboration: Work closely with Creative Specialists to align ad creative strategies with performance goals.
- Performance Optimization: Continuously analyze data to enhance ROAS, CPA, and other critical metrics.
- Budget Oversight: Manage and track multiple client budgets to achieve cost efficiency.
- Testing Strategies: Develop and implement A/B testing for creatives, audiences, and placements.
- Analytics & Reporting: Deliver detailed performance insights and actionable recommendations to stakeholders.
- Client Communication: Present strategies and results in an impactful, client-friendly manner.
Requirements
- Experience: 3+ years in paid social media advertising with proven growth results.
- Certifications: Meta Blueprint certification is required; additional platform certifications are a plus.
- Campaign Management: Demonstrated experience managing $15k+ monthly ad spend across multiple accounts.
- Analytics: Strong data analysis and optimization skills, focusing on ROAS and CPA.
- Communication: Excellent English proficiency for client communication and reporting.
Tool Proficiency
Essential:
- Meta Ads Manager (advanced level).
- TikTok Ads Manager.
- UTM tracking implementation.
- CRM and social analytics tools.
Nice-to-Have:
- Experience with attribution platforms and landing page optimization.
- Twitter and Reddit Ads expertise.
- Knowledge of privacy regulations and tracking limitations.
Why Join Us?
- Competitive salary based on experience and performance.
- Work with a global team in a fully remote, flexible environment.
- Quarterly bonuses based on team performance.
- Continuous learning opportunities and professional development.
- Clear career progression and growth within the company.
Application Process
Interested candidates are encouraged to apply with an up-to-date resume and a portfolio of relevant outreach work. We review applications on a rolling basis, so please be patient. We look forward to hearing from you!
