About This Role
Our client is actively seeking a Paid Media Executive to join their growing team. This role is pivotal in conceptualizing and managing paid media campaigns for their clients. As a Paid Media Executive, you will work cross-functionally with internal creative and digital stakeholders to produce and execute paid media programs across a range of platforms, including LinkedIn, Google, Reddit, X (Twitter), and more. You will contribute to and influence creative production, budgets, and strategies for campaign best practices, making data-led decisions with a continuous focus on optimizing performance. Your work will involve building reports, analyzing data, and producing actionable insights to drive results.
Key Responsibilities
- Develop campaign structures and set up campaigns within paid media platforms, adapting to work within multiple client platforms and their specific setups.
- Collaborate with the Paid Media Manager and production team to transform client briefs into high-impact demand-generation PPC campaigns.
- Lead on budget allocations, bid and spend strategies per campaign, ensuring both testing and performance goals are harmoniously addressed.
- Work with copywriters and designers to construct high-impact campaign ideas, serving as the go-to specialist for assigned campaigns regarding ad types and PPC concept execution best practices.
- Provide ongoing feedback and evaluation of campaign performance and activity, identifying and implementing optimizations at both the campaign and strategic levels.
- Research target audience performance across PPC platforms to develop cohesive, flexible targeting strategies.
- Compile data across all paid media platforms and create weekly/monthly reports, including key metrics, insights, and recommendations for optimizations and future strategy development.
- Diligently and flawlessly execute assigned areas of every project.
- Stay abreast of changes and new opportunities in the PPC space, proactively communicating key updates to the larger team.
- Conduct competitor research for clients and compile findings into actionable insights.
- Train and mentor associates on agency best practices.
- Occasionally participate in client-facing meetings and presentations to support the account management team.
Essential Qualifications
- 3+ years of PPC experience.
- Experience running B2B demand-generation campaigns.
- Deep understanding of Google Ad Manager, Google Display Network, Microsoft Advertising, and LinkedIn Advertising.
- Up-to-date knowledge of the latest trends in PPC, including advertising formats, channels, and technologies, to improve campaign performance and provide client recommendations.
- Intermediate-level proficiency in Excel (e.g., VLOOKUP, pivot tables, and chart building) and PowerPoint/Google Slides.
- Intermediate-level understanding of Google Data Studio.
- Familiarity with analytics tools such as Google Analytics and Adobe SiteCatalyst.
- Excellent attention to detail.
- Creative mindset.
- Entrepreneurial spirit.
Desirable Qualifications
- Experience with Reddit, Programmatic, Meta, and out-of-home media purchasing.
Desired Personality Traits
- Forward-thinking, motivated, and possessing a strong sense of ownership.
- Highly affable, collaborative, and positive in mindset.
- Adept at problem-solving and clear, capable communication.
