The Role
Manage and optimize online campaigns to drive growth in target markets.
Strategize and monitor performance marketing campaigns to generate leads for our courses.
Work with sales teams to drive the end outcomes of generating enrolments into the program.
Monitor lead quantity and quality metrics to maximize enrolments within the defined budgets.
Plan and implement engagement activities for lead nurturing (for example - webinars, email based outreach, cross-sell, etc).
Prepare and/or review marketing collaterals for various courses.
Identify new vendors and campaigns to grow leads at top of the funnel.
Create daily, weekly, monthly reporting to drive business goals.
Provide insights into market conditions, competitor activity and customer behavior etc.
Requirements
- At least 3 - 4 years of experience in marketing with a focus on digital marketing with a Management/MBA degree.
- Excellent working knowledge of ad platforms like Google Adwords, (Search, Discovery, Display, Youtube, Perf max), Facebook, LinkedIn ad networks, etc. including how to set up campaigns from scratch or modify existing ones.
- Experience in managing a team of digital marketers.
- Past experience in running large and successful lead nurturing campaigns.
- Excellent communications skills both verbal and written.
- Ability to think analytically and good data-crunching skills, proficient user of Excel as well as CRM tools for example Web engage etc.
- Very strong focus on execution.
- Ability to collaborate with cross-functional teams whether internal or external, ability to generate results through influence rather than authority.
Location: Gugraon & Bangalore
