Company Description
Harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content.
Job Description
Job Overview:
The Digital Media Planner is responsible for developing, implementing, and optimizing digital media strategies and campaigns across various online platforms. This role requires a deep understanding of the digital landscape, audience targeting, and performance metrics to ensure our clients' advertising goals are met efficiently and effectively.
Key Responsibilities:
- Strategy Development:
- Collaborate with clients and internal teams to understand campaign objectives, target audience, and key performance indicators (KPIs).
- Develop comprehensive digital media plans that align with overall marketing strategies and objectives.
- Identify and recommend the most appropriate digital channels (e.g., social media, display advertising, search engines, programmatic) to achieve campaign goals.
- Campaign Execution:
- Oversee the execution of digital media campaigns from inception to completion.
- Coordinate with creative teams to develop compelling and effective ad creatives.
- Ensure timely and accurate placement of digital ads across selected platforms.
- Optimization and Analysis:
- Monitor campaign performance regularly and make data-driven decisions to optimize results.
- Analyze key metrics (e.g., CTR, CPC, ROI) and generate detailed reports to assess the effectiveness of campaigns.
- Provide insights and recommendations for future campaign improvements.
- Client Communication:
- Maintain regular communication with clients to update them on campaign progress and performance.
- Present media plans, performance reports, and strategic recommendations to clients in a clear and concise manner.
- Market Research:
- Stay updated on industry trends, emerging digital technologies, and best practices.
- Conduct competitive analysis to identify opportunities for improvement and innovation.
- Daily Activities include :
- Creating CE’s
- Sending CE’s to clients
- Managing CE’s
- Sending CE’s to buyers for PO tracking purposes
- Drawing up media schedules
- Delivering Media schedules
Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Effective communication and presentation abilities.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
Additional Information
