Description
The global marketing function of Global Payments is responsible for Brand, Product Marketing and Growth and Revenue Performance for the Merchant Acquirer Solutions of Global Payments for all sized businesses. Our Revenue Marketing team’s vision is to drive growth by putting the customer at the front and centre of everything we do and to be accountable for driving the best outcomes for our customers, our employees and our business. We are focused on intelligent data to understand the customer experience from their first engagement.
The Senior Growth Marketing Manager is a business-critical role within the Revenue Marketing organisation and will have a significant impact on revenue growth. This person will develop and orchestrate acquisition marketing plans aimed at small business merchants in the UK, utilising integrated, omni-channel campaigns. Reporting into the UK & Ireland Marketing lead.
This high-impact role requires a results-driven marketer who is innovative, takes initiative, and has a deep understanding of the customer. They should have extensive experience running campaigns that align with the customer decision journey and using paid and organic marketing channels to drive growth and retention.
Primary DUTIES AND RESPONSIBILITIES
- Lead integrated campaign strategy, planning, and execution for Global Payments’ products, focused on growing revenue in the UK
- Map target audiences, relevant messages, content, and tactics to the customer journey, resulting in cohesive campaign plans
- Measure & optimise campaign performance to achieve revenue growth goals; provide recommendations to improve engagement and conversion
- Drive maximum return on investment and cross-channel efficiency
- Provide ongoing campaign performance, insights, and goal pacing to internal stakeholders and leaders
- Work with Sales Enablement to ensure Sales teams are enabled to successfully convert engagement with prospects from demand gen campaigns
- Collaborate with International Marketing, wider Digital Marketing, and Partner Marketing counterparts to extend campaigns into other go-to-market channels and audiences
- Evaluate new suppliers, manage campaign budget and related supplier onboarding
- Present campaign updates at marketing all-hands meetings and other forums on a regular basis
Secondary
Support the business on any wider or ad hoc requests
COMPETENCIES (KNOWLEDGE / SKILLS Or ABILITIES / BEHAVIOUR)
- Minimum of 7 years’ experience ideally in B2B demand generation and growth marketing
- Proven track record of building and executing highly engaging, revenue-driven marketing programmes
- Demonstrated understanding of integrated campaign architecture and the customer decision journey
- Strong relationship builder and high collaborator with Sales, marketing leadership, and other stakeholders
- Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights
- Resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives with limited oversight
- Excellent communication skills, particularly when articulating findings in meaningful, clear ways to leadership stakeholders with an emphasis on actionable insights
- Experience with payments, point of sale, or ecommerce highly preferred
Qualifications
Bachelor’s degree or diploma with equivalent experience in Marketing or other related discipline
