Demand Generation Manager
We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.
Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.
What does Access offer you?
We offer a blended approach to office working, expecting you to collaborate and connect in one of our thriving offices on average three days per week. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career.
On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you.
About you:
In this role, you will lead the creation, management, and execution of important marketing initiatives within our Payments Division. As part of the Payments marketing team, you will be responsible for planning, delivering, and measuring demand generation and customer marketing activities that promote our range of solutions. You will take charge of the success of demand generation programmes and collaborate closely with the divisional marketing team, sales, product management, and external partners.
This job requires you to have strong digital marketing skills, along with excellent written and verbal communication abilities. You should be able to work well and thrive in a fast-paced and ever-changing work environment.
Day-to-day, you will:
- Create and implement multi-channel demand generation strategies and campaigns that align with target audiences and sales objectives to build pipeline and revenue.
- Support and execute the demand strategy across all propositions.
- Manage inbound and outbound demand generation channels, such as email, digital advertising, SEO, webinars, and social media.
- Track, measure, and analyse the effectiveness of demand creation campaigns, providing insights and recommendations to stakeholders while collaborating with various teams, including C-level executives, sales, and marketing.
Your skills and experiences might also include:
- Demonstrated success in digital demand generation marketing that drives sales growth, new customer acquisition, and market leadership.
- Extensive experience in strategic planning and execution, with a strong understanding of media content and its role in the customer lifecycle.
- Proficient in data-driven campaign management, using tools like Marketo, Salesforce, and Tableau to analyse performance and inform future strategies.
- Self-starter with a high-energy, proactive attitude, capable of managing multiple projects while possessing excellent communication and analytical skills.
What are we all about?
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.
At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.
Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.
Love Work. Love Life. Be You.
