Summer Intern, Paid Media - Subscriptions

The Washington Post • Full-time • Washington, District of Columbia, United States • 1d ago

Job Description

The Washington Post is seeking a collaborative and data-driven intern to join our paid media team in the subscriptions group! This person will have the opportunity to learn about our paid media program’s marketing objectives, planning approach and the way the team leverages media platforms to drive habituation and subscription acquisition. The experience would include the ability to support in campaign planning, campaign execution and to provide input in/around how The Post leverages its on and off platform experiences to drive habituation and acquisition.

Motivation:

You are inspired by our mission to be the best news operation in the world
You are interested to learn about marketing in a news media organization
You are eager to learn about how paid media teams leverage data and its context to inform digital marketing strategy and execution

Responsibilities:

Learn how to use analytics tools and media buying tools to make data-backed marketing decisions
Support campaign planning and execution across multiple platforms
Identify new media opportunities based on product mix and user experience
Make data and objective-backed cases for testing them
Share learnings across teams to celebrate wins and bring light to actionable takeaways
Work closely with cross-functional teams, including marketing, subscriptions, brand/creative, and analytics to understand campaign goals and performance

Learning Opportunities:

Learn the ins and outs of running paid media campaigns on digital marketing platforms like Facebook Ads, Google Ads, Reddit Ads, etc
Work closely with digital marketing experts and receive continued feedback to develop your digital marketing skills
Gain insight into the paid media landscape, analytics, and data-backed decision making
Opportunity to network with other non-paid media marketing team members and other teams across The Washington Post

Interns are paid hourly and are expected to work between 35 and 40 hours per week.

Our internship program is based out of our D.C. office, so you are expected to be onsite for the summer and follow The Washington Post’s in-person work policy. We do not provide housing but can suggest options upon request. You must be enrolled in a degree-seeking program at the time of submitting this application. We encourage you to apply if you are currently a student, regardless of your background or experience with engineering and/or journalism.

Foreign nationals can apply for internships. All work samples must be submitted in English. If selected, the necessary documentation for evidence of U.S. work authorization must be provided. The Post is unable to provide visa sponsorship for internships. If you have any questions, please reach out to life@washpost.com

We will review all applications and invite a subset of applicants to the next process, which includes live coding and interviews with team leads.

Our program provides a meaningful learning experience for employees who support The Washington Post's mission. Our interns work directly with our full-time team members on real projects.

Additionally, you'll be invited to exclusive events and lunch seminars from leaders across the company.

This internship is not a guarantee of a job at The Post. We have hired from our internship classes in the past, and we hope to continue this trend in the coming years. Note our internship program is not a binding contract — you can take a full-time job elsewhere or from your (or another!) team at The Post before the internship ends.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn’t end in the Newsroom – dozens of teams power The Washington Post. We are now hiring the next innovator – how will you Impact Tomorrow?