Media Planner, Strategy & Planning

Quigley-Simpson • Full-time • Los Angeles, California, United States • $62k - $68k / year • 1w ago

Summary

The Media Planner is responsible for client support as it relates to developing and owning media strategies and corresponding media plans, implementing approved media activity, as well as ongoing campaign stewardship, including budget management and billing reconciliations. This individual will work with various internal and external team members to ensure media programs are aligned with client goals and objectives and executed as intended. This position requires strong proficiency in math, impeccable attention to detail, and excellent communication skills, both oral and written.

Core Responsibilities

Develop a deep understanding of an existing and/or prospective client’s business
Support the Media Supervisor and/or Media Director in the development of media objectives, strategies, tactics, and channel selection
Create the tactical components of client media campaigns, such as buy details, flowcharts, and spreadsheets
Create and upkeep budget summaries and budget reconciliation
Maintain media flowcharts that reflect budget, flighting, delivery, weekly spending, and reconciliation budget upon completion of a fiscal year or campaign end
Directly engage in planning all mediums, including digital, social, search, streaming audio/video, influencer activations, television, radio, and OOH activations
Oversee and train Associate Media Planner’s support-level work they perform and help guide their overall growth and development
Utilize media research tools and analyze data to inform the target audience, geography, and media channel selection, as well as monitoring competitive activity
Aid in the development of target consumer profiles and market trends
Work with the internal digital media team to integrate digital objectives and strategies into overall plans
Proactively solicit proposals and evaluate relevant media opportunities on behalf of clients
Develop mechanical spec sheets for client’s creative services and/or agency partner(s) and issue specs/buy guidelines to the video/audio/digital teams based on approved media plans

Mastery

Able to communicate and present work with confidence and clarity, multitasking and prioritizing.

Academic/Educational Requirements

Bachelor’s degree

Requirements

Bachelor’s degree in advertising, marketing, or related fields
Minimum 2 years of cross-channel media planning experience
Proficiency in the Microsoft Office suite of products and with various media planning/buying tools (e.g., MRI, Kantar, MediaOcean, etc.)
Previous exposure to the media planning process or media resources such as DCM, Innovid, comScore, Prisma/Media Ocean, eTelmar (MRI), Media Tools, MediaOcean OX Commspoint, MOAT, IAS
Ability to productively manage time and efficiently handle multiple tasks
Possess a strong work ethic with a high degree of self-motivation
Desire to excel in a fast-paced, dynamic, and collaborative agency environment

How You’ll Excel In Your Role

The ideal candidate will have a passion for advertising, display confidence and persuasiveness when speaking, and demonstrate an overall enthusiasm for their work.
Candidates should be adaptable to working independently or in a team structure.
Attention to detail essential and media-math knowledge preferred.
Curiosity/Desire to Learn — the digital media landscape is always changing, challenging you to continue to be knowledgeable in the space (Programmatic, Augmented Reality, etc.)
Adapt to working with different workstyles and contribute to the core values and culture Quigley-Simpson upholds.
Have fun! Don’t be afraid to take risks — Quigley-Simpson’s goal is for you to grow in what brings you joy in your responsibilities and foster that momentum.

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