Job Overview
Our client, a global fintech company, is looking for a Demand Generation Marketing Specialist. This is a remote 12-month contract. The hourly rate is $38.36 plus paid holidays through Talent Table. You must be located in the USA. No H1Bs or c2c.
You Will
- Collaborate closely with Paid Social team members to develop direct response strategies that support the needs of different country markets.
- Maintain regular, asynchronous communication with international market teams on project deliverables.
- Execute/optimize campaigns within native social ad platforms/ads managers (including but not limited to Facebook, Pinterest, and others).
- Own daily campaign monitoring, pacing, optimization, tracking, and reporting.
- Surface opportunities for testing and improvements based on daily, weekly, and monthly trends.
- Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV, and other channel metrics.
- Build and maintain relationships with 3rd partners (tech partners, creative agencies).
- Work cross-functionally (creative, product marketing, brand) with a Paid Social lens to educate and put our best foot forward to meet acquisition goals and support initiatives.
You Have
- A BA/BS degree or equivalent practical experience.
- A minimum of 3 years of related performance marketing experience.
- Experience working cross-functionally and optimizing towards multiple KPIs.
- An analytical mindset to drive performance marketing.
- Strong knowledge of Excel/Google Sheets for data analysis and campaign reporting.
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- A passion for marketing and staying up to date on industry and platform news.
- High levels of integrity, autonomy, and self-motivation.
- Strong oral and written communication skills.
- An energetic and willing attitude.
Bonus
- Experience writing ad copy.
- SQL knowledge.
