Senior Manager, Paid Search & Performance

Loblaw Companies Limited • Full-time • Toronto, Ontario, Canada • 15h ago

Job Overview

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Loblaw Advance™, part of Loblaw Companies Ltd., offers new ways to help companies more effectively reach their customers. We leverage our expertise in retail and media, using insights from online and our stores to deliver relevant messages to our customers. Our goal is to improve shopping experiences for Canadians and help them to Live Life Well™.

As we grow our inhouse resources, we are seeking talented team members to join our team. If you thrive on partnering with internal and external clients to deliver the best solutions possible, then we would definitely love to hear from you!

We’re all about inclusiveness, creativity, and collaboration. We are dedicated to upholding Loblaws’ CORE values of Care, Ownership, Respect and Excellence, and apply these principles to everything we do.

If you would like to be part of this exciting team, apply today!

What you’ll do:

Strategy Development & Execution: Ensuring a strong understanding of the overall client strategy and business objectives.
Be seen as a subject matter expert in paid search marketing for our clients, responsible for driving improved campaign performance, supporting all marketing and digital channel efforts to ensure a consistent approach to winning in paid search.
Evaluate current SEM account set up, developing new strategies to increase performance.
Manage the day-to-day search business of clients, responding to questions from internal teams and clients.
Daily, weekly, and monthly optimizations including writing of ad copy, evaluating ad formats and ad groups as well as implementing negative keywords and bidding strategies.
Regular analyses of Google Analytics and landing pages to determine impact on overall search results and web traffic.
Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.
Ensure proper controls are in place for campaigns to deliver as expected and any performance challenges are identified and addressed early.

SEO audits and implementation plans.
Ability to provide basic audit of client’s current SEO and providing recommendations to optimize.
Work with Manager on the implementation of SEO strategies and tactics.
Ongoing tracking of changes month over month and reporting back to planners/clients.

Communication & Collaboration: Keeping Directors and Account leads informed by ensuring they are copied on all correspondence affecting the client.
Work cross functionally with marketing, creative on messaging and timing of campaign launches.
Work with cross functional data analysts to develop reports and insights for key business stakeholders.
Collaborate with Brand and Demand Generation team members to knowledge share and ensure the progress of our Centre of Excellence.
Present findings and make recommendations based on historical campaign performance.

Managing Colleagues, Process, and the Search Product: Manage a small team of SEM specialists supporting the LCL Enterprise in planning, executing and measuring success of campaigns.
Ensuring that process and communication is efficient and accurate between planning teams and search teams.
Work within analytics & reporting platforms such as GA360, Omniture Analytics, Google Data Studio, etc.
Manage and optimize Shopping campaigns which includes monitoring product feeds.
Work with the team to develop audience segmentation strategies based not only on remarketing, but also on 1st & 3rd party data – for maximum relevancy & ideally to drive action.
Create and implement testing opportunities to showcase value add of search marketing efforts to campaigns and to the overall business. Bonus if you can measure incrementality.
Establish deadlines and following up to meet deadlines.
Educating agency colleagues on the search landscape and pertinent technical issues – training planners etc. where appropriate/requested.
Inspire and motivate team members to perform at their best and strive for continuous improvement.
Provide regular feedback and coaching to support individual growth and professional development.
Monitor team and individual performance, identifying areas for improvement and providing constructive feedback.
Conduct performance reviews and set development plans to help team members reach their full potential.

Qualifications

Bachelor’s degree or equivalent (Business, Marketing).
7-10+ years of experience in a Paid Search Role.
7-10+ years of experience in a leading a team.
Knowledge of bid management tools including Search Ads 360.
An analytical thinker with an ability to effectively turn reporting and analysis into actionable insights and execution plans.
Ability to develop a POV and implications based on data, and present findings to key stakeholders.
Collaborative and positive attitude with passion for questioning assumptions and answering questions with data, to unlock value for the enterprise.
Self-directed, proactive, and able to define and execute projects independently.
Strong in Excel and reporting automation / experience using Business Intelligence tools (Tableau, Google Data Studio or equivalent).
Google Ads Certified.
Possess a passion for the paid search ecosystem and a deep knowledge of its available tools, including auction insights & search trends.

Commitment to Sustainability and Social Impact

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas.

Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.