Who we are
At Alan we are on an important mission to empower everyone to live a longer, healthier life. Our goal is to extend the quality years of life expectancy for everyone.
We are empowering our members to live a longer and healthier life with a ‘one-stop health partner’ model seamlessly integrating insurance, prevention, affordable care access and well-being services. We are redefining healthcare by being both a health insurer and a provider, creating the most member-centric experience in a vast market. We go above and beyond for our members and companies to overcome the day-to-day health obstacles and our product is built to address the biggest pain points they face. With Alan, you’re never alone.
We partner with 30,000+ companies, with 700K+ members, and have €500M+ and growing ARR. The team is 600+ people, and we operate in France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦.
How we do it ?
About
People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:
- Mission is the Boss: We have a mission-first focus with long-term thinking, where all employees act as owners seeking the company's success above all else.
- Member & Customer-led: We are obsessively focused on solving customer problems and creating delightful experiences while building trust.
- Excellence like Athletes: We maintain high standards and talent density, using the Keeper Test to ensure exceptional performance.
- Enlightened Despots: We combine distributed ownership with accountability, empowering decision-makers while maintaining responsibility.
- Radically Transparent: We make information accessible and written-first, promoting async communication while protecting sensitive data.
- Kind, Methodic Optimists: We collaborate genuinely without ego, support teammates, and maintain positive intent while assuming the best.
- Empathetic Challengers: We give direct feedback with empathy, praise strengths, and focus on growth through candid communication.
- Bold & Creative Contrarians: We think differently to achieve greatness, challenge expertise with first principles, and embrace calculated risks.
- Disciplined Executors: We focus on making good decisions quickly, maintain accountability, and break down problems into manageable pieces.
- Fight for Simplicity: We eliminate unnecessary processes, stay concise and articulate, and maintain smart frugality while solving problems pragmatically.
Your Mission
Responsibilities
As a Growth Marketing Associate, you will be at the heart of Alan's strategy in Canada. Your main responsibilities will include:
- Strategy & Execution - in one role!
- Working directly with Canada’s GM to build annual, quarterly & monthly go-to-market strategy documents & execute the experiments directly yourself! This is a hands-on role!
- Enterprise Pipeline Orchestration
- Lead list building based on ideal customer profiles
- Automate data/contact enrichment
- Outbound & Inbound Email sequence creation & optimization; working in tandem with our sales teams
- Onboarding & activation marketing workflows working with our customer care & operations teams
- Search
- SEO & SEM implementation by localizing our global playbooks
- Social
- Creative Organic and Paid content to reach out to buyers and grow our awareness
- Content Marketing
- Blogs, Videos, Podcasts and other content (adapting global playbooks) to educate and inform our buyers
- Events
- Building & enriching the communities we serve with strategic events across a variety of scales & geographies
- Website & CRO
- Examine our self-serve checkout flows and optimize results working with our product & development teams
Desired Profile
Experience
- 3-5 years of experience in growth marketing, ideally working at a B2B SaaS startup going from 0-1!
- Super passionate about healthcare!
Mindset
- Can both build strategic plans with a leadership team and pull up themselves to do the work themselves!
- Thinks analytically and can communicate clearly with non-technical marketers.
- Versatility and ability to manage multiple projects simultaneously.
Ideal Candidates has used some of the following tools
CRM & Adjacent
- LinkedIn Sales Navigator, Contact enrichment services, Email automation platforms, etc.
Content
- Unafraid to jump in Canva, CapCut and related to build V1s of content (we also have internal design AI!)
Paid
- Has dabbled in Google and Meta’s ad platforms, in particular with non-enterprise experience
CRO & Website
- Isn’t afraid of some funnel data analysis & making changes directly in Prismic
Automation Platforms
- Can stitch together workflows using tools like Zapier, Airtable, etc.
The level range for this position is C0-D. You can check our levels and salaries here.
Why Join Us?
- Unique opportunity to contribute to the launch of Alan in Canada
- Stimulating and international work environment
- Attractive package including equity
- Comprehensive Alan health insurance
We Offer
- In-Person & In Office: amazing office space right in the heart of the financial district (King & Yonge) to work closely and collaboratively with your colleagues 5 days per week in-person!
- All the tools you need: Macbook, keyboard, laptop stand, monitor, and noise-canceling headphones.
- Flexible leave policy: we trust Alaners to take the holidays they need, and no pre-approval is required.
- Delightful healthcare insurance: great benefits through Alan’s Canada app!
- GRRSP. Generous employer matching program!
- Transport: monthly Toronto Transit Commission pass or other equivalent commuter benefits.
- Learning & Training opportunities: a highly flexible training policy, free books and budgets to attend and speak at conferences if the opportunity arises.
- Parental leave: extended parental leave for all new parents.
