Overview
We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best.
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.
Responsibilities
- Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTDAble to ideate successful audience segmentation aimed at reaching a client goal
- Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
- Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities
- Able to make compelling arguments based on data and results for more client data access
- Working with agency team to develop best-in-class solutions based on available tech
- Communicates day-to-day format, screen, inventory performance to clients and agencies as needed
- Understands and can describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel
Qualifications
- 6 to 9 years of experience in managing programmatic campaigns for large clients
- Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients
- Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
- Able to proficiently describe all possible KPIs and how they fit into the customer journey
- Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment
- Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.
