Description
Position at Wavemaker
Planning Partner
About the role:
The planning team are the guardians of creating industry leading, unrivalled work at Wavemaker. We are central conduits to all specialists, striving to push boundaries and have a positive impact on consumers and brand.
Wavemaker UK is looking for a Planning Partner to join our growing planning team, to lead the planning community at Wavemaker and drive excellence in our unrivalled planning work.
In this role, you will:
Planning Team leadership:
· Lead and set the direction of the Planning team with the support and leadership of the Head of Planning
· Have a cross agency discipline role ensuring you are championing the Planning team across the agency.
· Build an external presence on behalf of the Wavemaker Planning team including panels and with other clients.
Media planning craft:
· Own the Wavemaker Provocative Planning Philosophy, ensuring its cascaded and used across the whole agency.
· Lead the planning output across multiple clients and across the agency. Ensuring agency planning outputs are consistent and can create unrivalled work.
· Develop thought leadership, landscape and market updates that can be applied across multiple clients, have a clear overview and Wavemaker perspective to them
· Lead developing and cascading training / upskilling across the agency.
· Have a heavy presence with clients to elevate key planning stages / critical projects.
· Drive new solutions and methods within planning responses, including innovation and tech solutions that will push the industry and discipline forward.
Core skills:
Practice Area Knowledge -Expert- Serves as an expert on industry as well as tools and technology and becomes confident using relevant thinking from other disciplines. Demonstrates collaborative relationship outside of comms planning and shapes direction of agency. Advises stakeholders around comms planning trends, displaying a deep knowledge and how it impacts businesses. Drives organization-wide recommendations on comms planning development. Represents comms planning function within wider agency and helps other specialisms get maximum value.
Problem Solving – Expert - Enables others to see strategic problems that impact the business in new ways by encouraging and rewarding innovative thinking. Generates solutions for a variety of complex organizational problems, inspiring others to find appropriate solutions. Promotes an analytical approach and problem-solving capability to the team.
Stakeholder Relationships - Advanced - Capitalizes on deep understanding of (current or potential) client and agency organizational structures, business processes, strategic objectives and challenges in order to anticipate and meet their needs. Demonstrates expert knowledge and monitors the client’s industry and competitive environment in order to create effective solutions. Advises key stakeholders by continuously helping them to successfully navigate through critical business changes. Uses strong deep expertise and contextual awareness to explore complex issues with stakeholders and provide trusted advice, deliverables and campaign KPIs.
Effective Communication – Expert- Owns the delivery of high-impact communications to drive maximum impact. Ensures that complex communications are crafted with all audiences in mind; coaches others on the best way to simplify terminology and use visual aids to describe plans. Ensures the right processes and practices are in place to support the generation of communications that allow for clear and consistent comprehension of complex and technical information across the business and externally. Successfully represents the business by consistently delivering emerging information in interesting and engaging ways to external stakeholders and the public, expertly explaining complex concepts in a universally understandable way.
Compelling Storytelling – Expert - Anticipates future strategic business needs and develops rationale for investing in projects or initiatives now to meet long-term objectives. Successfully represents the business by delivering communications strategies and information in interesting and engaging ways to internal and external stakeholders. Can expertly communicate planning, creative, and conceptual strategies through compelling storytelling that unifies internal and external teams to drive business forward. Serves as an expert on the organisation and marketplace, applying knowledge of emerging industry and media trends to guide business decisions.
Ideas Creation – Expert - Develops strategies to bring new technologies, innovations and products to life. Challenges the client and team in innovating and designing new solutions, methods and products to remain competitive and lead the industry.
Comms Planning – Expert - Leads agency and industry thinking on best practice in comms planning. Development of new solutions or processes to reflect changing nature of industry and consumer. Championing an environment of comms planning excellence, curiosity, and supportiveness.
About Wavemaker UK:
Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons.
Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses.
A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:
- deep knowledge of our clients’ business
- the confidence to challenge what’s gone before
- the support to go further than we thought possible.
Discover more atwavemakerglobal.com/uk or follow us @WavemakerUK.
We are an equal opportunities employer and support the life choices of our employees
All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
We support the life choices of our employees, offering generous family and carer friendly policies.
www.wavemakerglobal.com
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