Description
Position at Wavemaker
PLANNING DIRECTOR
About the role:
The Planning Account Director is an important role within the Wavemaker Worldwide team. The role involves working on solving problems and creating Communications Strategies for one of our key clients. Given the breadth of our relationship with this client, the role involves elements of both multi market planning and account management.
Responsibilities:
- Use, interpret and synthesize data from multiple sources to find the insight and articulate the story.
- Translate the brief and data into tasks for communications around the consumer purchase journey.
- Able to dig deep into consumer insight – understanding the why behind the what of people’s behavior and decision making.
- Putting audience led thinking at the heart of our recommendations to clients, drawing on novel and disparate data sources (and working with our audience science team) to create comprehensible and actionable audience led strategies
- Knowledgeable across all media channels, from posters to sponsored stories. Clearly articulate their role and how they contribute to our clients’ growth.
- Be fully fluent in the latest platform innovation and ensure our communication recommendations to clients leverage platform best practice
- Provide actionable activation recommendations to clients, harnessing platform best practice to make platform, format and orchestration recommendations
- Create strategic recommendations which drive innovative and effective use of communications (and measurable business outcomes).
- Work with (and steer the conversation with) external agencies that work with our clients.
- Present back work and solutions with empathy, authority, and conviction
The candidate:
- That you are an experienced media planner, able to understand client’s business challenges and to engage strategists and specialists to develop a planning strategy to address them.
- Clarity in conceiving & delivering compelling media recommendations to clients, supported by robust communications planning skills and storytelling.
- Advanced expertise in industry planning tools & insight gathering, to build a deep understanding of the consumer, the client’s business, and its specific Purchase Journey opportunities.
- Ability to articulate to clients the key deliverables around campaigns, to confidently manage timelines and prioritise deadlines
- Ability to define the tasks for media, tech and content investment, develop channel roles and investment priorities based around tasks.
- Extensive experience in people management - training, development and feedback programmes that ensures the ongoing development of Managers/Executives.
In this role, you will:
- Contribute to thought leadership activity; writing articles, presenting at forums and rolling your sleeves up to dig into the Momentum database and find new and interesting stories
- Help foster an ‘award winning’ culture by showcasing great award-winning work and helping the agency focus on creating and submitting excellent work for awards
- Be constantly curious. Read lots, share lots. Question perspectives. Contribute to debate.
- Have fun: We are at our best when coming to work is fun!
About Wavemaker UK:
Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons.
Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses.
A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:
- deep knowledge of our clients’ business
- the confidence to challenge what’s gone before
- the support to go further than we thought possible.
Discover more atwavemakerglobal.com/uk or follow us @WavemakerUK.
We are an equal opportunities employer and support the life choices of our employees
All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
We support the life choices of our employees, offering generous family and carer friendly policies.
www.wavemakerglobal.com
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