Mission & Responsibilities
Building logical plan for given brand objectives with basic hygiene which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness.
Scheduling the plan as per different parameters in order to achieve greater visibility.
Campaign tracking, measurement, evaluation and reporting on ongoing client activities.
Formulation of television reports on monthly basis.
Mapping of Competitors activity and Category study.
Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop.
Presenting the Pre & Post Campaign Analysis in the form of a Deck.
Work on new business development/ Pitch process.
Evaluating the Plan on BARC and carrying out day to day data crunching for the clients.
Knowledge of BARC, MPA & TGI Software's is must.
Previous Experience & Industry Background
4+ years in media planning Media Agency, Trading desk.
Qualifications & Languages
Master’s degree in Business, Marketing, Advertising.
Languages: English (Advanced).
Soft skills & Competencies
- Understanding the business
- Taking initiative
- Focusing on performance
- Building collaborative relationships
- Media planning and media buying
- Mx champion (Connection, Context, Content)
- Strong negotiation skills
- Programmatic Data processing & management
- Marketing strategy
Technical skills
- Tools (i.e. BARC/ YUMI?IRM/MAP)
- Operational performance management tools (Pilot, IOMT)
- Advertising technologies (i.e. ad servers, ad platforms)
