Job Purpose:
Are you looking for an opportunity to manage the digital transformation for Ecommerce and Digital Marketing across all brands and therapeutic areas? If so, this is the job for you. As Multichannel Marketing Manager you will be responsible for establishing an integrated digital support network for the development of e-commerce channel partnering across Haleon. You will also develop and execute an integrated business plan while managing relationships with strategic partners and pilot initiatives. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Responsibilities:
- Develop and implement comprehensive on-platform performance marketing strategies aligned with business objectives on Amazon, Flipkart, Blinkit, Bigbasket, Swiggy and other e-commerce platforms.
- Manage and optimize performance marketing campaigns to maximize ROI, CPC, CTR, and other key performance metrics.
- Conduct thorough analysis of campaign performance, identify trends, and provide actionable insights to improve campaign effectiveness and efficiency.
- Continuously test and optimize campaigns based on data insights.
- Utilize data-driven approaches to make informed decisions and optimize marketing budgets for maximum impact.
- Manage agency to implement performance marketing strategies.
- Collaborate with cross-functional teams including Brand and Design teams.
- Build and maintain strong relationships with advertising platforms teams to identify opportunities for growth.
- Stay informed with industry trends, best practices, and emerging technologies in performance marketing, and implement innovative strategies to stay ahead of the competition.
- Monitor and report on key performance indicators (KPIs) and marketing metrics to track progress towards goals and objectives and communicate insights to stakeholders.
- Lead the digital capability for the brand teams as well as key stakeholders in other functional areas.
- Create and pilot e-commerce initiatives.
- Continue to feed the customer insight to the commercial team’s brand strategy.
- Lead the 12-month digital operational plan to deliver the activities that build towards the longer-term strategy.
Why you?
We are looking for professionals with these required skills to achieve our goals:
- MBA Tier 1 colleges.
- 3+ years in a large multinational working environment.
- Experience in multi-channel/digital marketing.
- On-platform experience on Blinkit, Amazon, Flipkart etc.
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
- MBA (Marketing, Brand Management, Communications, or a Technology related field in Pharmaceuticals).
- Consult manager on Technology related field experience.
- Digital coursework.
- Expert in digital marketing channels in sales and marketing.
- Ability to influence, challenge and gain credibility with senior commercial leaders.
- Digital/social/interactive marketing experience with a clear commercial focus, including digital analytics and metrics.
- Excellent communication skills, strong presentation and facilitation skills to explain/sell creative concepts.
- Proven track record of driving sales performance.
- Agency management experience.
- Proficient in customer understanding and campaign development.
- Capable of working across boundaries and functional areas.
- Familiarity with copy approval process.
- Experience in the Pharma sector.
- Project management experience.
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Care to join us?
Find out what life at Haleon is really like www.haleon.com/careers/
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
