Assistant Vice President, Demand Generation-COR029712

Genpact • Full-time • Gurugram, Haryana, India • 1w ago

Genpact Overview

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

Job Role

Inviting applications for the role of Assistant Vice President, Demand Generation

In this role, we are seeking a strategic and results-driven AVP of Demand Generation to join our dynamic team. You will lead and manage a team of some specialists while driving our demand generation and business development efforts. You will be responsible for developing and executing strategies to increase market share, enhance client relationships, and drive revenue growth. In addition, you would be leading efforts in designing and building capability with a vision to coach team members and have a minimum commitment of some years to this role.

Responsibilities

Continuously improve the operating model methodology for demand generation activities
Lead and mentor a team of 2-3 demand generation specialists, ensuring alignment with company objectives and fostering a high-performance culture
Conduct thorough market research to identify target companies and key decision-makers, developing insights to guide outreach efforts
Planning and execution of email and social lead generation campaigns, ensuring alignment with overall sales objectives
Develop and implement social selling strategies across platforms like LinkedIn and other relevant channels to identify and engage potential leads
Utilize automation tools to deliver campaigns, track performance, and enhance lead nurturing
Work closely with the sales and marketing teams to align goals and seamless handoff of leads
Provide ongoing training and support to team members on best practices in lead generation and use of tools and technologies
Analyze campaign performance metrics and lead quality to continuously refine strategies and improve results
Prepare regular reports on lead generation activities, performance metrics, and actionable insights for senior management

Qualifications We Seek in You

Minimum Qualifications / Skills

Proven track record in digital sales including targeted prospecting and lead generation
Prior experience in designing and operating a lead generation function including building the supporting team and technology stack
Excellent leadership, communication, and interpersonal skills
Proven ability to influence peers across all functions
Deep knowledge of B2B digital marketing and sales processes at scale including technology automation

Preferred Qualifications/ Skills

Graduate or postgraduate degree in Business Development, Strategy and Leadership, Marketing or a related field
Certification in Sales Enablement will be added advantage

Diversity and Inclusion

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.

Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.