What this role might entail:
You’ll be working with US-based CMOs/ VP Sales/ CEOs of companies sized b/w 10-50 or 50-200 who have hit their PMF, to help them:
- Build solid GTM strategy based on their business model, product/ service, ICP.
- Optimise existing channels that generate demand, make them scalable
- Open up new channels
- Create low friction entry barriers for their product/ new offerings altogether.
- Get a strong hold of their ICP and keep identifying innovative plays to bring in more pipeline
- Build motions to convert incoming demand to pipeline (Lead >> MQL >> SAL >> SQL >> Opp >> Customer)
This is both a strategic + operator-led role (we know it may look like a lot of work, and in all honesty, that might very well be the case - but we’re more than open to building great teams. if you need someone, we’ll get them for you so that YOU can scale. That’s our promise to you!)
Role specific requirements:
- Has seen & been a part of 0 > 1 & probably even 1 > 10 of a company/ specific GTM motion
- Has a T-shape - with depth preferred in paid/ cold outreach OR even driving sales-led motions with a team of SDRs/ AEs
- Has a muscle of being driven by data, building hypothesis, test and scale.
- Has optimized marketing campaigns through A/B testing, conversion rate optimization, and continuous improvement techniques.
- Stays up-to-date with the latest trends and best practices in demand generation, marketing automation, and CRM platforms.
- Can train and educate internal teams and clients on demand generation strategies, tools and processes.
- Create compelling and engaging content across multiple channels (website, email, social media, etc.) to attract and engage the target audience.
And in non - role specific qualities:
- Be opportunistic when one arises. If you see a gap, don't just work around it! Own it and solve for it.
- Stay curious and kick the outdated mindset if it doesn't work for you.
- Strive to achieve because success if addictive. Once you develop a taste for it, you won't be able to stop.
