About Us
LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-commerce platform services.
We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai.
Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide.
And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.
LINE Pay is an integrated online and offline payment platform under LINE MAN Wongnai and LINE Thailand, following the acquisition in August 2023.
LINE Pay offers seamless payment services, including an easy and secure digital wallet, and quick on-the-go payment options for purchases, money transfers, or top-ups.
LINE Pay services can be utilized within public transportation, for purchasing goods and services from partner brands, as well as for various utility bill payments.
Position Description
Are you a strategic marketer with a passion for driving user growth through innovative and data-driven strategies? We are seeking a Growth Marketing Manager to lead the expansion of LINE Pay across both online and offline channels.
In this pivotal role, you will spearhead initiatives to maximize LINE Pay adoption and usage, playing a key part in our mission to enhance the digital payment experience for millions of users.
Join our dynamic team and collaborate with cross-functional departments to develop and execute impactful growth strategies.
If you are excited about making a significant impact in the fintech and digital payments landscape, we'd love to hear from you!
What you'll Do
- Develop and execute growth strategies to maximize LINE Pay adoption within the LINE ecosystem and across external platforms
- Analyze user data to segment users and tailor marketing initiatives accordingly
- Design impactful promotional schemes and non-promotion initiatives to drive demand growth
- Collaborate cross-functionally with marketing, product, and BI teams to implement growth projects
- Monitor market trends and proactively initiate plans to respond effectively
- Conduct experiments and A/B testing to explore new growth opportunities
- Create performance tracking reports and provide actionable recommendations
What you'll Need
- Bachelor's Degree in Marketing, Business Administration, Economics, Engineering, or a related field
- 5+ years of experience in growth marketing or a related role
- Strong analytical skills; proficient in Excel or Google Sheets
- Experience with data analysis; working knowledge of SQL is a plus
- Proven track record in driving user growth in fintech, e-commerce, or app-based services
- Excellent communication skills in both Thai and English
- Startup mindset; able to work in a dynamic environment and handle pressure
- Creative thinker with strong problem-solving abilities
