At Infobip
We dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights.
Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75+ offices on six continents, Infobip’s platform is used by almost 80% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally.
Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.
Responsibilities
The Growth Marketing Expert focuses on driving business by leveraging digital strategies to maximize brand awareness, customer engagement, and sales. Here’s a more detailed job description:
- Growth team integration: actively collaborate with other members of the global growth team to align on paid strategies with broader organizational goals.
- Agency collaboration: work closely with external marketing agencies to enhance our paid traffic strategies targeting self‐service signups.
- Develop and implement growth marketing strategies across various digital channels.
- Utilize market research, data analysis, and creative problem-solving to improve customer acquisition and retention.
- Stay updated with the latest industry trends and technologies.
- Manage and optimize strategies for digital marketing campaigns, including paid search, social media, and display advertising.
- Performance monitoring: regularly analyse and report on the effectiveness of paid campaigns, adjusting strategies as necessary.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Continuously test and refine marketing tactics to achieve sustainable growth.
- Foster collaborative spirit and cross-team communication and education.
- Serve as a go-to person and expert in the growth marketing field.
- Budget management: oversee and allocate the budget for paid strategies specifically for self‐service to maximize ROI.
Requirements
- Bachelor’s/Masters’s degree in Marketing or a related field.
- At least 5 years of experience in a growth marketing role.
- At least 2 years of experience in international B2B tech companies.
- Proven track record of successful growth strategies and results.
- Expertise with SEO and analytical tools like Google Analytics, Google Trends, SEMrush, Full Story, Hotjar, amplitude, Qlik Sense, Salesforce, and similar.
- Comfortable working in a dynamic and diverse environment.
Skills
- Strong analytical and strategic thinking skills.
- Excellent communication and project management skills.
- Ability to work cross-functionally and manage multiple projects simultaneously.
When you become a part of Infobip you can expect
- Awesome clients. – We serve and partner with the majority of the leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more. Seriously, our clients are really cool. Work with the world’s leading companies and impact how they communicate with their users!
- Opportunity knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve.
- Learn as you grow! – Starting with a fantastic onboarding program, to internal education, education resources, e-learning to external educations, we invest heavily in employee learning and development.
- Connect globally. – Work with people from all over the world. We put the “global” in globalization.
- Pay & perks. – Competitive salary, a team taking care of all the equipment you need, team building and other organized activities...
Talk about a balanced lifestyle!
Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity.
